Earlier quoted context omitted.
You misspelled appealing to game developers and publishers . Most companies will not invest on a platform that makes it too easy to rip them off.
You mean like gog?
Gog was born as a bargain-bin store for products that required zero investment and were already widely pirated, it was only upsides as far as publishers were concerned. I know it's different now, but I doubt their no-drm policy is as iron-clad on new titles ar it was on old ones - it's probably left to publishers to do some traditional checks on their own, rather than using a platform sdk.