Earlier quoted context omitted.
Story is about Meta who doesn't sell your data.
Actually, they do: https://en.wikipedia.org/wiki/Real-time_bidding Modern programmatic advertising enables each user to be pimped out to whichever manipulator is willing to pay the most. In just a few dozen milliseconds, Facebook will send out your personal data to participants in the advertising system ('bidstream data'), select a winner, and serve their ad to you. Note: Your data goes out to bidders, and someone pa…
For the record every time I have advertised on both Google and Facebook, it works in reverse: I give them my ad, audience info, and how much I'm willing to bid, and they run an auction per impression (of which I don't get to participate in knowing the details directly). I get no user data, only the bill. If I did get user data (presumably with user consent) I would start my own direct-marketing mailing or email list and stop paying the ad-tech companies each time (who act as gate-keepers).