The article tries to articulate the value add through attention to detail in manufacturing "so the bags survive 6 years of rough and tumble ", but I'm not really getting it. What am I missing? I had a $60-in-1995 northface backpack that lasted through hauling 5+ periods of textbooks every day, walking and biking to middle school and highschool. It worked fine, in fact my dad still uses it (30 years later) to hold and…
My kids carry a ton of books, I'm a large guy and find their bags weigh a ton, it's awful for my kids. I have a 5'3 100' daughter and her bag weighs a significant portion of her own weight.
And their Chromebooks are not the tiny svelte high end ones. They're the chunky cheap and heavy ones too. And they're Middleschool, so can't leave them in one classroom, they get toted around, and back to home for homework every day.