Earlier quoted context omitted.
Anyone doing serious traffic with AWS will use cloud front and then you get additional savings on-top of that and you can negotiate a better rate then provided depending on usage so some people pay way less then the advertised price.
Sure, if you're a business that has to burn money on servers anyways, but a lot of people avoid AWS for side-projects and non-business applications because it can easily balloon to over $100/month with just a few services and moderate traffic.
I’m in a seemingly small subset of people that is very happy with AWS for side projects. Granted I’m not doing anything that requires many resources.