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BMW drops controversial heated seats subscription

forbes.com

121–130 of 197 posts

Re: BMW drops controversial heated seats subscription

#121

Earlier quoted context omitted.

Is it really too much to ask it with heated seats built-in? For a luxury automaker...

> Is it really too much to ask it with heated seats built-in? For a luxury automaker... Lol. Porsche takes this to a whole other level in my experience.

Im surprised a seat comes standard in a Porsche.

Re: BMW drops controversial heated seats subscription

#123

Earlier quoted context omitted.

My former BMW dashboard, the area below the satnav, has something that appears to have melted. It’s not the hard plastic that did it but something that appears to be a coating of some sort. It had a sunroof, and probably that caused it. The rear stopping lights circuits fried somehow, replaced them myself. Apparently water gets in? My porsche 981 had the roof peel off, and the door panels gradually ungluing. More wor…

Was your BMW manufactured in the US? Scott Kilmer gave this advice for American car buyers; make sure the BMW or Mercedes-Benz you're looking for was built in Germany! US versions apparently have terrible quality, not even close to EU standards.

Made in Germany. They sometimes last until warranty +1 day then they just fall apart.

Re: BMW drops controversial heated seats subscription

#124

People aren’t happy owning nothing.

And people "owning" luxury vehicles likely disliked having to rent parts of it. And that reputational damage might have played a role. "Nice BMW you got, what's the monthly rent?"

Well, a lot of BMWs are rented anyhow. It's not surprising BMW would engage in further rent-seeking behaviour.

Re: BMW drops controversial heated seats subscription

#126

Is it illegal to enable the seat heating yourself after purchasing the car without the seat heating plan? Is it even possible?

I dont know about whether it is illegal, but it ought not ever be illegal to hack and change your own vehicle, except for changing things like the engine number and the odometer (i.e., legal requirements from the state).

This sits in the same realm as adblockers for a browser.

> Is it even possible?

the car maker might be able to make this impossible, but last i heard, people have done it. Unfortunately, due to a lot of cars being software, the manufacturer could detect and cause headaches for you, in an attempt to discourage it.

I reckon there ought to be laws, akin to the right to repair laws, that ensures you truly own your car and the manufacturer cannot lock you out.

Re: BMW drops controversial heated seats subscription

#127
post #54

Imagine a car manufacturer sold a car which was just a normal car. It didn't spy on you, it didn't rely on subscription for built in functionality, if you wanted something non-standard (say parking cameras or fancy paint color whatever) you paid for them upfront for a one off $x fee. Chances are nobody would care, but just buy what peer pressure tells them to buy.

> non-standard (say parking cameras... Those are, and have been legally required, for several years in Canada because cars have gotten so big, and visibility so bad, people kept hitting (typically their own) toddlers.

They've been required in both Canada and the US since 2018.

Re: BMW drops controversial heated seats subscription

#128

Is it illegal to enable the seat heating yourself after purchasing the car without the seat heating plan? Is it even possible?

Who cares? It's your property. And yes, there are seats and there are heating elements already in the car. They even wired them up for you.

Re: BMW drops controversial heated seats subscription

#129

Earlier quoted context omitted.

Is it really too much to ask it with heated seats built-in? For a luxury automaker...

We're living in interesting times. Grandparents often would not believe the headline, and that's understandable. However, they would also sneer at such a sneaky idea as what BMW brought to the table. They're at peak marketing if they actually believed whatever professional advice led to charging for heated seats in a supposedly "luxury" brand vehicle. Wow

They would also expect BMW to nickel and dime you. BMW are notorious for the options. I recall when the radio was optional.

Re: BMW drops controversial heated seats subscription

#130
I don't understand the big deal, I look at the price and features and see if it makes sense for me. Nothing wrong with market segmentation. Some people want a fancy brand car as a checkbox but can only pay so much, for others a little extra is no big deal. The only way to find out who is who is offer different packages for different price, even if the differences are more economically controlled by software. Would anyone really prefer not being able to afford a luxury brand at all, or paying more than they are comfortable with? This way, wealthy consumers effectively subsidize hardware for less wealthy consumers.
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