Earlier quoted context omitted.
> Design is how it works, not how it looks. After over a decade of people jumping into these discussions with this line, I’ve gotta push back: Design is also how things look, and how things look can be important. Consumers care about how things look. If we dismiss presentation and drive people towards UX stuff every time it comes up, then the people we talk to are going to end up having good ideas that no one buys be…
People tend to take care of things that are both well put together and beautiful.
People judge apps by how they look more than how they work.
If it looks professional and good looking they give it more credit and chances than it deserves. If UX is good but looks are not airbnb/apple wannabe they tend to distrust it.