Earlier quoted context omitted.
The EU introduced price caps on interchange in 2015 capping interchange on credit cards at 0.3% and debit cards at 0.2%. That’s almost an order-of-magnitude lower than interchange fees in the US, which are usually around the 1%-2% level. This is big part of the reason you don’t see high value reward cards or cashback program in the EU. There simply isn’t the interchange revenue to fund them, which is good thing, beca…
> you don’t see high value reward cards or cashback program in the EU. this seems like a false statement. here is an article from 2021 that highlights some of the numerous cashback offers: https://medium.com/@danminea/best-cashback-cards-with-reward... and Amex usually has cashback cards as well. disclaimer: i have used some of these cashback cards both in the EU and outside of it.
The best of those appears to be 1% on purchases at six specific retailers or 0.1% on purchases in the EU/1% outside of the EU. Many of them don't even give cash back, they give their own cryptocurrency that they made up out of thin air.