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Meta prohibited from using personal data for advertisement

noyb.eu

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Re: Meta prohibited from using personal data for advertisement

#121

[flagged]

Thats not true. Ads are a race to the bottom (bottom being complete loss of privacy for optimizing sales). There is no one losing (not literally, but thats a s separate discussion) if the adds are "less" personalized. The industry will just settle to a less "optimized" outcome. Prime example: Newspapers were perfectly able to fund themselves with manually selling their inventory according to their reader groups before "the internet".

Re: Meta prohibited from using personal data for advertisement

#122
post #26

Earlier quoted context omitted.

> This decision, as I understand it, renders large swathes of tech service revenue models untenable. To be honest, good riddance. If it is no longer possible to offer users a "free" service in exchange for extremely invasive spying and psychological manipulation (without explicit consent [0]), it forces companies to 1) innovate in order to offer such services for a sustainable price, and 2) encourages competition fro…

But why do you think legislation should be the one forcing that choice on everyone, rather than the market allowing consumers to choose? The issue isn't what we personally like or prefer for ourselves -- it's more about when we think it's legitimate to take away the right of businesses to experiment with business models, and of consumers to be free to enter into the tradeoffs they prefer. Why shouldn't a consumer be…

> But why do you think legislation should be the one forcing that choice on everyone, rather than the market allowing consumers to choose?

Meta is still allowed to do this, so consumers still get a choice. Meta is just now forced to ask consumers for their explicit consent.

Re: Meta prohibited from using personal data for advertisement

#123
post #26

Earlier quoted context omitted.

> This decision, as I understand it, renders large swathes of tech service revenue models untenable. To be honest, good riddance. If it is no longer possible to offer users a "free" service in exchange for extremely invasive spying and psychological manipulation (without explicit consent [0]), it forces companies to 1) innovate in order to offer such services for a sustainable price, and 2) encourages competition fro…

But why do you think legislation should be the one forcing that choice on everyone, rather than the market allowing consumers to choose? The issue isn't what we personally like or prefer for ourselves -- it's more about when we think it's legitimate to take away the right of businesses to experiment with business models, and of consumers to be free to enter into the tradeoffs they prefer. Why shouldn't a consumer be…

Legislation is used in cases where individuals either can't make that choice or if individuals' choices would cause negative externalities for some people.

That's how we get food safety laws, employment laws, waste disposal laws, etc. With regards to food safety for example, the vast majority of people don't have the equipment nor knowledge to be able to test whether the food they just bought isn't contaminated, so it's better for everyone if the law just uses the threat of significant penalties to force companies to produce safe food and that people can buy and eat food and be 99% confident there is nothing nasty in there.

The same can apply for data protection - very few people have the skills and resources to reverse-engineer every single binary they run and inspect network traffic, so it's better if significant penalties just force all companies to not misuse personal data by default.

Re: Meta prohibited from using personal data for advertisement

#124

[flagged]

>It is the lack of a predictable regulatory landscape in Europe

What is the roll out process by which GDPR and this enforcement action could take place and would be seen as "predictable?"

Surely we wouldn't expect every business model that ought to be subject to regulation be divined and curtailed prior to anyone entering the market.

Re: Meta prohibited from using personal data for advertisement

#125

"Users therefore need to be provided with a yes/no ("opt-in") consent option, otherwise Meta may not use their data for personalized advertisement." I guess Facebook's solution could be a pop-up asking whether you want to continue using it as before or if you want to deny access to your personal data and pay $50 a month.

This would not be valid under GDPR, they would still need to have a tracking opt in for the "free" version. There are no loopholes to this.

I don't think this is true, many news sites either offer the option to accept cookies and show ads or offer a subscription without ads and tracking cookies.

This has been ruled as being valid by courts.

Re: Meta prohibited from using personal data for advertisement

#126
post #26

[flagged]

> This decision, as I understand it, renders large swathes of tech service revenue models untenable. To be honest, good riddance. If it is no longer possible to offer users a "free" service in exchange for extremely invasive spying and psychological manipulation (without explicit consent [0]), it forces companies to 1) innovate in order to offer such services for a sustainable price, and 2) encourages competition fro…

>a "free" service in exchange for extremely invasive spying and psychological manipulation

/agreed

Trading trinkets to the natives for land is the most apt analogy I can think of.

In a capitalist society, we should be able to set the price for something that we own. My data is worth way more than the cost to provide the trivial services that Facebook, Gmail, etc provide.

Re: Meta prohibited from using personal data for advertisement

#128
post #26

Earlier quoted context omitted.

> This decision, as I understand it, renders large swathes of tech service revenue models untenable. To be honest, good riddance. If it is no longer possible to offer users a "free" service in exchange for extremely invasive spying and psychological manipulation (without explicit consent [0]), it forces companies to 1) innovate in order to offer such services for a sustainable price, and 2) encourages competition fro…

But why do you think legislation should be the one forcing that choice on everyone, rather than the market allowing consumers to choose? The issue isn't what we personally like or prefer for ourselves -- it's more about when we think it's legitimate to take away the right of businesses to experiment with business models, and of consumers to be free to enter into the tradeoffs they prefer. Why shouldn't a consumer be…

Because having something priced as "free" is distorts the market. Consumers don't see immediately the price they pay for the product. There's plenty of experiments with people having to choose between something that is $1 in price difference and when both options are paid, people make a rational choice. However, when one of the options is free and the other cost 1$, a disproportionate amount of people choose the free option. [0]

So yeah, I think legislation should strongly push things away from free - because everything has a cost and it should be visible to end users.

[0] - https://www.neurosciencemarketing.com/blog/articles/the-powe...

Re: Meta prohibited from using personal data for advertisement

#130

Earlier quoted context omitted.

If the standard becomes "make illegal business models that the media gets enough people upset about" (without even a vote where the alternatives [paying for service] are clearly explained), then -yeah- people are going to be left poorer. Europe already endured centuries of this when the majority Christian ethos was that usury & banking were an evil to be banned. This, among other things of course, helped sentence mil…

> This, among other things of course, helped sentence millions of people to poor and deprived lives for centuries. Wealth inequality is much worse in the US than Europe, so relatively speaking, "poor" in EU is still much better than "poor" in the US.

Well, only if the total amount of wealth in the US is equivalent to the EU does your second statement follow.

Obviously this is not the end alm be all of how good life is, but there are numerous studies indicating the average of goods and services provided to the poorest 20% in the US is higher than the amount of goods and services provided to the median EU citizen.

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