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Best ecommerce UX practices from mcmaster.com

medusajs.com

121–130 of 175 posts

Re: Best ecommerce UX practices from mcmaster.com

#121
post #109
post #98

Earlier quoted context omitted.

>Compare this to, say, Amazon where Amazon's needs are prioritized over the customers' I'm not sure that's the whole story. A critical point is that this is a B2B site. The people shopping here would tend to have a need in mind that can be solved by finding the exact right part that meets their specifications. By comparison, the typical consumer shopping experience is much more one of discovery, not need-solution mna…

> By comparison, the typical consumer shopping experience is much more one of discovery, not need-solution mnatching. Even if I put full fucking detail with brand and model I keep getting pages and pages of random products with different "sponsored" brands, model, features and so on. Its clearly need of Amazon are taking priority over mine. > Keep in mind the average HN user is not the typical shopper. You and I migh…

> Even if I put full fucking detail with brand and model I keep getting pages and pages of random products with different "sponsored" brands, model, features and so on. Its clearly need of Amazon are taking priority over mine.

When inside of a real brick and mortar store, have you walked by one of those displays on the ends of a row that's selling Pepsi products or Doritos? How do you think those things got there? They're called end caps, and stores make a lot of money from brands to put them there because customers are more likely to see them and purchase whatever.

Also, have you noticed that the shelves at stores usually contain the most well known brands at eye level while the cheap stuff or weird stuff is usually down low or up high? That may be store optimization, but more commonly those top brands pay for that eye-level placement.

Amazon didn't invent this. They just came up with the digital equivalent of what stores have been doing for decades.

Re: Best ecommerce UX practices from mcmaster.com

#123
post #2

The best e-commerce site would not insert a redirect when arriving via Google search results (which breaks the back button).

I'll accept the downvotes and say it's not a universal problem. Upon more research it seems if you do not send a Referrer header, McMaster inserts a history entry using the history API. I can make it work/fail by tweaking network.http.referer.XOriginPolicy. It's interesting that McMaster is the only site I use in 2022 that has a problem with it.

Re: Best ecommerce UX practices from mcmaster.com

#125
Once you get the basics out of the way (e.g. clean interface) I personally find one of the biggest usability impacts comes from the fact the system know their products, and lets you filter by various properties (dimensions, material, etc) which are detailed and appropriate for the category.

I wish Amazon did the same and offered more useful and accurate filtering. +/- operators would also be great (I know you can google site:amazon.ca +headset -bluetooth but it doesn't always work well).

Re: Best ecommerce UX practices from mcmaster.com

#126

Earlier quoted context omitted.

What is it that doesn’t work? I started at the home page and could middle click on both images and blue text, down to individual items. (Using Chrome from Linux.)

Oh this is interesting; right click and "open in new tab" seems to work, but cmd+click (my preferred method) doesn't. They must have something else going on that interferes with it, very strange.

It all works on my machine. Firefox/Win11. Not sure what's happening for you.

Re: Best ecommerce UX practices from mcmaster.com

#129
post #109

Earlier quoted context omitted.

> By comparison, the typical consumer shopping experience is much more one of discovery, not need-solution mnatching. Even if I put full fucking detail with brand and model I keep getting pages and pages of random products with different "sponsored" brands, model, features and so on. Its clearly need of Amazon are taking priority over mine. > Keep in mind the average HN user is not the typical shopper. You and I migh…

> Even if I put full fucking detail with brand and model I keep getting pages and pages of random products with different "sponsored" brands, model, features and so on. Its clearly need of Amazon are taking priority over mine. When inside of a real brick and mortar store, have you walked by one of those displays on the ends of a row that's selling Pepsi products or Doritos? How do you think those things got there? Th…

I can ignore displays and go to right aisle to choose on products. On Amazon there is no equivalent. If they just ignore my search request I am stuck with trawling through irrelevant results.

Re: Best ecommerce UX practices from mcmaster.com

#130
post #19

I think is article is written from an eng/design perspective and thus fails to address business realities. Example: “product pages are way too long” Product pages are long because longer pages tend to perform better at SEO. Furthermore, at least in my experience, longer product pages don’t actually have a significantly negative impact for on-site conversion rates. Sure, maybe a better global maximum exists, and every…

It's the design musings of a non-designer who barely considers the actual discipline of design, let alone marketing. "This site suits my immediate needs best it must be best," is as good of a design practice as a naive non-developer slapping together some PHP and saying "well it runs great for me on my laptop so it must run great everywhere else."

Someone who'd name a potentially customer-facing piece of software "Medusa" probably isn't considering users needs nearly as much as they assume. If a non-technical user saw an error with the word "Medusa" in it pop up on a website they just handed their credit card info to, even if things go fine, that's going to generate a lot of anxiety. On the business side of things, stuff like that actually matters.

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