Earlier quoted context omitted.
> Plenty of companies offer product samples or free services upfront Sure, but a startup using VC money to offer you something for free is very different from "I will personally volunteer to help you". Also the entire point of sharing articles is that they're being read, so there isn't any way to avoid implying they're doing "self-promotion" – should people just stop writing and sharing articles? Sometimes people are…
I might be inclined to agree with your points if the article weren’t mostly fluff, as stated in my original comment. The reason I read it was because I was genuinely interested in how this specific approach works in practice and how it applies to tech, but there was little actual information and a lot of what seemed like corporate cult-speak. Perhaps the article is devoid of insightful content to such an extent that…
Many of the engineering blogs shared on HN have a "by the way, we are hiring"[0] stinger, or a promotion of the author's startup's product as a solution to the engineering problem described by the post, or if its a benchmark, then the entire post would be promoting their product as the superior product. This article no worse than others wrt self promotion.
0. Maybe not so much now, but perhaps we'll see an uptick of "I'm looking for my next move, if you're hiring, contact me."