Earlier quoted context omitted.
> they have a clear path to profitability What is it? The problem I see is that there’s zero switching cost. It’s like buying salt at the supermarket. It’s all the same. They have nothing to differentiate them except their brand. Sure they can charge a little more because of that. National brands charge a bit more than generic. But you can’t raise prices 50+% and hope people will just stick with you so that you aren’…
> there’s zero switching cost Finding an app, installing it, entering your card details and then hailing are switching costs. When I travel, I sometimes try the local app. I usually just use Uber. (In America I default to Lyft, in New York Revel.) Keep in mind that Uber is profitable in some markets, e.g. New York.
Just to clarify;
Apple Pay - standard credit card processing rates
In-app purchases: 30% cut goes to Apple.