You'd be surprised at how fast you can create something with an SQL database, a well used backend framework (eg. Rails) and a well used frontend framework. The things big tech companies do are usually to avoid scaling problems. In particular scaling on the engineering side. The above can scale to billions on the user side if needed but 10k engineers constantly updating and messing with a traditional SQL schema doesn'…
Or (another Greg Young reference) - optimize for the ability to delete your code.