Live data from Hacker News

Marketing is scary for a solo developer

raumet.com

121–130 of 280 posts

Re: Marketing is scary for a solo developer

#121

Earlier quoted context omitted.

What's your opinion of the Georgia Tech course? I'm just on their website checking out the curriculum, seems pretty straight to the point.

Can you drop the link to it? I'm not sure if you mean the bootcamp.

Yes, it seems to be called a bootcamp, not a course. That's what I'm looking at - https://bootcamp.pe.gatech.edu/digitalmarketing/curriculum/

Re: Marketing is scary for a solo developer

#123

Earlier quoted context omitted.

Many developers don't want to deliver a high-impact product. They want to enjoy the process of creation, earn some reasonable money and make lifes of some people better.

> don't want to deliver a high-impact product > earn some reasonable money These two are in opposition

I've worked on some seriously "low-impact" internal tools at large companies, and the pay was fine.

Re: Marketing is scary for a solo developer

#124
post #111

Earlier quoted context omitted.

> my default view is that I don't want to lie or over-promise This is the greatest prejudice around marketing in the tech community. A simple exercise you can do that debunks that frame of thought: lies are unsustainable. Unless you're a government or a monopoly that has their predictable flow of revenue, lies aren't affordable. You can lie and scam people, but that's not a long term strategy, because you'll burn off…

> lies are unsustainable. All sorts of things are "unsustainable". It only has to be sustainable long enough to cash out.

Scams, frauds, all leverage false advertising.

But just because they use marketing tools to achieve that objective, it doesn't make marketing "evil" or "all about lies" - hell they're surely also using some tech stack to have the whole operation going.

Does that make tech evil, or a vehicle to spread lies, scams, frauds?

No. It's just what people do with it.

Re: Marketing is scary for a solo developer

#125
From this standpoint (solo dev & marketing) I have a question;

Would it make sense to make a twitter channel around a product for marketing purposes and direct traffic to it or rather to my personal one?

I have almost no following at the moment, so they would both effectively be equivalent (be starting from scratch).

In one way I can see the benefit in building an audience for other products in the future, but it still feels a bit odd to me.

Re: Marketing is scary for a solo developer

#126
I don't see the different between marketing and customer development à la Lean Start-up. As a budding solo-developer myself (2 months in), I'm making sure to get my customers involved from day 0: speaking to as many as possible, learning about their pain points, and only building one feature at a time before reaching out again. Some of your most loyal customers will be along for the journey.

Twitter has been huge for me to find my customers. I'll just DM people who talk about relevant topics and tweet once a day about what I'm working on. I just got my first paying customer (a big one too) through someone retweeting one of my tweets. At the end of the day your customers are people too.

I agree that marketing is scary, and a good book about this is "Show Your Work".

Re: Marketing is scary for a solo developer

#127
post #83

Here's the thing. Developers are generally perfectionists and marketers are realists. As a Developer, I am naturally uncomfortable with marketing because my default view is that I don't want to lie or over-promise and I don't like fluffy claims. Marketers and sales people can be less bothered about facts but I think much of the time, we just think that, the truth is that there can be a lot of fact-based marketing but…

> my default view is that I don't want to lie or over-promise This is the greatest prejudice around marketing in the tech community. A simple exercise you can do that debunks that frame of thought: lies are unsustainable. Unless you're a government or a monopoly that has their predictable flow of revenue, lies aren't affordable. You can lie and scam people, but that's not a long term strategy, because you'll burn off…

I see Tesla's promises on self-driving cars over many years as lies. It doesn't see to have done them any harm so far.

Re: Marketing is scary for a solo developer

#130
post #103

Earlier quoted context omitted.

What makes it better than what’s out there? There are a lot of tools in this space!

It's designed from the ground up for async collaboration and focus (you collaborate on decisions like you might an issue, rather than interruptive chat discussions or worse, meetings.) It's based on how I saw collab work at a unicorn I worked at that was doing remote work well pre-pandemic, and that I've seen replicated elsewhere. However, it feels very foreign to people who haven't experienced that. What I've seen i…

> It's designed from the ground up for async collaboration and focus (you collaborate on decisions like you might an issue, rather than interruptive chat discussions or worse, meetings.)

This doesn’t really tell me anything. Can you provide a real-world example of how it would work on a project? Is there a ~10 second video or gif of it in action? Or even more basic, what specifically made you angry enough with existing tools that you felt the need to create this? What did you want to do that you couldn’t? (And please avoid the term async in your explanation - it will help you be clearer).

Post reply on HN