Earlier quoted context omitted.
I will admit that I got a little tinge of resentment when I realized it was an ad/announcement for their app but that quickly subsided when I realized that I would much rather have educational/informative ads like this than the alternative. Even if I don't download their app, I got something useful from this and that's ok with me.
yeah, content marketing doesn't annoy me nearly as much when it's this good (and this isn't technically CM since they're open about the fact that they're announcing their new app version)
I just clicked buy on Halide. I'd downloaded and played with it back when I got my iPhoneXR, and I only upgraded from that recently purely because I wanted some of the camera advances.
$80 to buy specialised software for my $1800 camera (that also happens to be a phone) feels totally like the right thing to do.