From EJ's account, it does sound like "her account got switched from 'customer service' to 'damage control'", and that it happened the day of her first blog post. I have no doubt that's how she feels.
But EJ is a person who is still, by her own descriptions, hurt and angry. She's paraphrasing many communications down to just the excerpts that explain her feelings.
It's easy for misunderstandings to multiply. A recent less-emotional example was the Steve Yegge speech. He thought he said he was resigning from a project, based on context and word choice many thought he was resigning from Google.
If communicating over email and the phone with a person you've never met, who's still emotionally suffering, the potentials for hurtful misunderstandings are much higher.
You might say things that you think are reassuring/hopeful, that instead sound indifferent. When you ask, "are you OK and do you have a place to stay?", and get an answer like, "I'm set for the next few days and then have other friends to talk to", you might think things are settled, where the answerer is really just putting on a strong facade. If you close with, "contact us if you need anything else", you might think you've left an open door for all other needs, and will hear if there are any, when in fact she needs and expects more check-ins about her well-being. And so forth.
It's wrong to condemn someone's tone based on the accounts of one aggrieved side of the communication.