It's not just benchmark tasks, but I think perceptions of progress get skewed because we're in an uncanny period where NLP is good enough for many industrial applications but unsatisfying under detailed scrutiny.
- Online translation? Not for a literary piece, but it will still let your e-commerce site get the gist of a customer complaint.
- Authored text? Not good enough for direct consumption, but pass it through one intern and you get a much faster rate of e.g. satisfactory social media responses.
- Frustrating phone or bot interface? Average customer spends 10% more time, but the company saves 50% of its costs.
Most of these applications transfer some burden downstream, but not all of it... so it is having big impact on the information supply chain. I don't expect those applications too be exciting to many people here, and especially to AGI acolytes, but lots of technologies have gone through this maturity curve: (1) solve toy problems, (2) solve lame but valuable problems, (3) do interesting "real" things.
And in a few places, NLP is moving on to (3). Tools like Grammarly are actually a better experience than most human editing loops. I would also put NLP-backed search in this category -- anyone who Googles is having a much better experience because of modern NLP, without even needing to be aware of it.