I don't see it mentioned in the article, but the greenhouse must be colossal. These updraft towers use land far less efficiently than concentrated solar and those don't use land efficiently either. From http://en.wikipedia.org/wiki/Solar_updraft_tower A 200 MW power plant with the same 1000-metre-high tower would need a collector 7 kilometres in diameter (total area of about 38 km²). The 38 km² collecting area is exp…
When you have an almost comedic overabundance of uninhabited desert, a less efficient but cheaper technology may prove more economically effective. If, one day, the costs of more efficient technologies fall, or if suitable land becomes scarce, then efficiency will become a greater concern.
Land use efficiency is a concern now for the environment. If renewable technologies have to cover up 60,000+ square miles of land not inhabited by humans, then coal and nuclear are the environmentally friendlier options.