Earlier quoted context omitted.
Those are exceptions, not the rule. PR's importance is very variable. Nike, as a luxury brand, has to care what people think about it. People seeing it as a 'good' brand is the core of their business. This is simply not true for 99% of companies. Most companies on the planet could get all the bad PR in the world, and even if, by some miracle, you remembered their name, you wouldn't even know when you buying their pro…
Quite. Case in point: Budget Airlines. Ryanair does everything short of punch you in the face. O'Leary literally laughs at his own customers. And he can. Because what they going to do?
well the thing is, I flew with ryanair multiple times and never had problems. well I had, but basically I was too stupid and made a small mistake inside my name and it costed me like 10€ for the call! (yeah they take like 2€ per minute for support calls)
but well you get what you ask a cheap flight with exactly the details you booked. but you can fly tons of locations, even once that bigger airlines have cancelled long time ago because they aren't worth it.