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Google Joins Apple to Opt-out of Mobile Advertising IDs

thebigtech.substack.com

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Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#121

Post by beagle3 »

pmontra wrote: post #75
tmccrary55 wrote: post #62

Earlier quoted context omitted.

Facebook's never done anything great or prescient. They were just at "the right place, at the right time" to be MySpace 2.0.

I don't like FB as anybody else but FB was not alone there at that time. There were many other social networks and FB was the one that succeeded. Other social networks were born later on and FB is still here. Beating the competition and surviving almost 20 years is quite great enough IMHO.

They weren’t prescient, but they were functionally equivalent: they were spying on users (e.g. through Onavo) and knew stats about Instagram, snap and WhatsApp very early on, that let them respond well early (and price an offer, or build a competitor).

I think Zuck, having taken the market from Orkut, Friendster and MySpace, decided he will not let anyone take it from him, no matter what.

E.g. Skype was still on every phone in 2014; it’s not about install base - it’s about potential to become a social network, which WhatsApp had, and Skype didn’t.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#122

Post by swiley »

xanaxagoras wrote: post #108
swiley wrote: post #92

Earlier quoted context omitted.

A lot of people forget that Facebook ends up on your iphone via dylibs included in almost every other app.

Wait, what?

Sorry, I'm not sure what part of that wasn't clear. Facebook ships useful libraries to app developers as binaries and they use that to get code on everyone's phone in order to add to their data collection apparatus.

I'm pretty sure they're not the only ones who do that either. It's a pretty effective method to get around app sandboxes.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#123

Post by amelius »

swiley wrote: post #92
manigandham wrote: post #64

10+ year adtech veteran here. This article is nonsense, written by someone without any industry experience. Facebook has billions of users on several different apps. And people log into these apps to use them. FB, Instagram, Whatsapp. Cross-app tracking is not a big deal, they already know who you are. The big hits are going to be a reduction in data collected by other apps fed to Facebook, and in measurement and att…

A lot of people forget that Facebook ends up on your iphone via dylibs included in almost every other app.

Is this the app-equivalent of the Facebook pixel?

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#124

Post by throw_nbvc1234 »

dannyw wrote: post #41
PragmaticPulp wrote: post #36

Earlier quoted context omitted.

This is common for Substack articles recently: It delivers a conclusion readers want to hear (Facebook bad! Zuckerberg going to lose a lot of money! Business model destroyed!) but the reality doesn’t quite match the pitch once you decipher the underlying facts. It feels like Substack authors got started in an ultra-competitive world where they knew clickbait journalism was the norm, so they’ve gone all-in on saying w…

It's not just substack. It's a plague that has infected regular journalism; they're just more cunning in disguising it. Think about all the "Sources say" articles you've read at 'respected publications' over the past few years. How many of them turned out to be true or collaborated?

https://taibbi.substack.com/p/aaugh-a-brief-list-of-official...

I'm sure most hacker news folks can find the right-leaning fake news easily so here's some left-leaning fake news to balance things out. Most of these include citations as well.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#125

Post by choppaface »

manigandham wrote: post #64

10+ year adtech veteran here. This article is nonsense, written by someone without any industry experience. Facebook has billions of users on several different apps. And people log into these apps to use them. FB, Instagram, Whatsapp. Cross-app tracking is not a big deal, they already know who you are. The big hits are going to be a reduction in data collected by other apps fed to Facebook, and in measurement and att…

Isn't Google's position here, combined with their push for FLoC, just to create their own cookie and push out competition? It's them saying they have enough data about (profitable!) users now that they can join any future data against past data using not cookies nor app data but just Google property usage... ? And if they don't have enough data about you to do that joining today, then either you won't be profitable to them, or they're banking you'll create a Google account at some point.

Google Plus may have "failed" as a product, but a lot of data joining happened in that effort.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#126

Post by tmccrary55 »

pmontra wrote: post #75
tmccrary55 wrote: post #62

Earlier quoted context omitted.

Facebook's never done anything great or prescient. They were just at "the right place, at the right time" to be MySpace 2.0.

I don't like FB as anybody else but FB was not alone there at that time. There were many other social networks and FB was the one that succeeded. Other social networks were born later on and FB is still here. Beating the competition and surviving almost 20 years is quite great enough IMHO.

I suppose it's an accomplishment but it's not really creating a new market or revolutionizing an existing one.

Also Facebook has only been top dog for a little over 10 years.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#127

Post by dougmwne »

xenihn wrote: post #95
dougmwne wrote: post #27

Earlier quoted context omitted.

Zuck is personally all in on capturing the VR and AR market and making it the next ubiquitous computing platform. They already have their own OS. One fifth of the company is working on VR and AR, 10,000 employees. They are pouring billions into it. Zuck likely understands that he missed the platform boat last time around and doesn't intend to miss the next one. https://www.theverge.com/2021/3/12/22326875/facebook-rea…

Oculus uses Android. What are they using their own OS for, and what is it called?

It may be based on Android, but without Google Services, it's just an open source OS they can base their custom distro for Oculus off of.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#128

Post by Agentlien »

gpm wrote: post #104
Agentlien wrote: post #97

Earlier quoted context omitted.

I'm someone who's used a fair bit of VR. I never really got motion sick, but initially (a few weeks) I did feel somewhat disoriented and at one point almost lost my balance. For me what caused it was the dissonance between what my eyes and my inner ear were telling me regarding my movement and orientation. However, I've noticed that with time my brain seems to have learned that VR is a different mode. I no longer get…

That strikes me as a software design problem, you can make movement in VR 1-1 with the real world, for many non-game's it makes a lot of sense to do that. Maybe also a latency problem (a big part of why it's in the list above).

To be clear, this wasn't a matter of walking around or turning my head and it not matching. It's mainly been when using a joystick for locomotion and turning.

When I almost fell was a situation where in the VR simulation I was swinging on a rope >360 degrees around a horizontal ledge while spinning around 180 degrees with the stick and trying to aim a bow with my hands.

( Windlands 2 )

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#129

Post by NationalPark »

swiley wrote: post #122
xanaxagoras wrote: post #108

Earlier quoted context omitted.

Wait, what?

Sorry, I'm not sure what part of that wasn't clear. Facebook ships useful libraries to app developers as binaries and they use that to get code on everyone's phone in order to add to their data collection apparatus. I'm pretty sure they're not the only ones who do that either. It's a pretty effective method to get around app sandboxes.

Which libraries in particular report ad/identity telemetry to Facebook?

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#130

Post by amelius »

kornish wrote: post #105
amelius wrote: post #99

Earlier quoted context omitted.

> And people log into these apps to use them. Yes, but Apple doesn't allow apps to show ads directly, iiuc.

What do you mean? Ads show up as native content in Facebook, Instagram, etc.

Sorry, I was under the impression that the AppStore guidelines prohibit the use of ads.
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