Earlier quoted context omitted.
The law forced the companies to be explicit about what they do, and ask for consent. The user experience is made shit by the companies doing shady things. If they didn't do shady shit, they wouldn't have to display any banner. I'd rather be informed, at least I can make a decision that way. Why shoot the messenger? The part that is missing is making rejecting as easy as accepting. So far there are a lot of dark patte…
How is something like having Google Analytics on your site "shady shit"? I would think counting unique visitors is a legitimate business interest for most businesses. And there is no way to do that without a cookie, or without storing IP address (which is considered personally identifiable info). The law could have been much better if it simply asked browser makers to provide a single place to configure your preferen…
The problem is that Google Analytics isn't _just_ collecting data for you, it's collecting a trove of other data that it's using to track and link users accross other websites.