I’m going to get downvoted into oblivion for this, but as a teenager who remembers when this happened, this always struck me as the absolute dumbest idea and the most useless of performative actions. First, it was sponsored by a VC-backed company (that had hired a documentary crew to capture their success, the ill-fated VA Linux Systems (which eventually became known as Geeknet) and the pretty poor propaganda documen…
VA Linux is one of those prime examples of stock market mania. Close behind in terms of scale and similar in terms of philosophy/narrative (of the good small man sticking it to the evil big machine) to what we saw recently with GameStop. It is even a featured example in recent editions of The Intelligent Investor. The more things change the more they stay the same.
If you look at their wikipedia article and see the photo of the rack mount servers they sold[1], that doesn't seem that ludicrous even today.
[1] https://en.m.wikipedia.org/wiki/Geeknet#/media/File%3AServer...