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Product Manager vs. Product Marketing Manager vs. Product Owner

damilolaa.xyz

121–122 of 122 posts

Re: Product Manager vs. Product Marketing Manager vs. Product Owner

#121
post #4

That reminds me of the time I was heading the Product Management department of a large company. We had so many discussion about what a Product Owner, Manager, Technical Product Manager is. Their role. Their responsibilities. Endless discussion with much feelings involved about respect, ownership and so on. Nowadays I am convinced that a great company just doesn't need any PMs. It is way better to empower the tech and…

The challenge I've had with that model is that as a company gets more complex, having someone whose sole job is to focus on the business technology interface is invaluable as people start to specialize. It's often more valuable to have engineers with (say) 6/10 expertise in the business and 10/10 expertise in their technology domain, working alongside PMs with 10/10 expertise in the business and 6/10 expertise in the…

As a PM who works with multiple scrum teams / products - I agree with this and I understand where OP's message comes from as well. While I work with 4 teams, my involvement in each team is dependent upon the product mindedness of the team. I take care of internal/external enablement, customer documentation, bargaining design bandwidth exclusively for all the cases, for a couple of teams, I call team leads into more than half of my customer conversations, product strategy discussions. I believe the team collectively can decide the best work item for them 80% of times without my inputs. Only when org strategy or market reactions change, we reset.

That being said, product mindedness is hard for engineering teams. 2 of the teams I work with, I am giving them inputs on every single feature they need to build. While I dislike doing this for every feature, its upto how the engineering leader envisions their team to function. For some, unless there are jira tickets, properly prioritized, with designs ready, they dont want to involve engineering teammates.

Re: Product Manager vs. Product Marketing Manager vs. Product Owner

#122
post #18

Having done all three roles either formally or informally (after 15 years development) the key thing a product manager has to do is follow Steve Blanks advice and get out of the building. OK not in times of COVID but there has to be someone who actually talks to customers or potential customers in person and builds _qualitative_ opinions / insight into what really needs to be built and where the real opportunities ar…

Agreed. But would add: as a developer my least favourite thing has been Product Managers who keep the customers exclusively to themselves. Requirements inevitably have a technical component to them, and getting the end users and developers together in a room and talking to each other directly is invaluable. It's so important that it's actually a key requirement to taking a job for me.

Very true! Aside from all other benefits, bringing the Dev team to meet customers is highly motivating to everyone, including the customer
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