Yes, we can do better than DDG. But if you are expecting to fund a real search engine with a few hundred thousand dollars you are insane. It will take a ton of development and a ton of hardware to create an index that isn't a pile of garbage. This isn't 2000 anymore. You need to index >100 billion pages and you need it updated and you need great crawling and parsing and you need great algorithms and probably an entir…
I agree and I have been hoping Apple builds a serious competitor. I welcome any competition at this point. Let's be real, not many people are using bing. People _would_ actually use apple search.
Microsoft tried and failed to build a competitor and it's not like they have shallow pockets.
They grossly underestimated a number of aspects:
- The huge number of man-years invested in Google's search quality stack hand-tuning and what it would take to replicate it.
- The fact that the machine learning field was simply not ready to tackle the search quality problem.
- The infrastructure required to build a crawler / indexer stack as good as Google's
I think in 2020, the second problem is within reach of many companies technically. It's mostly a matter of throwing enough money at optimized infrastructure.However, replicating the search quality stack is going to be very hard, unless someone makes a huge breakthrough in machine learning / language modeling / language understanding at a thousandth of the cost it currently takes to run something like GPT-3.
The most likely candidate to execute properly on that last bit is - unfortunately - Google.