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Apple to delay privacy change threatening Facebook, mobile ad market

mobile.reuters.com

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Re: Apple to delay privacy change threatening Facebook, mobile ad market

#121

Post by JoshTriplett »

mmacvicarprett wrote: post #89
ocdtrekkie wrote: post #67

Earlier quoted context omitted.

Yeah, I'm curious which large partner or top 10 app provider said they'd delist on iOS if not given a stay of execution. The number of companies that could cause this decision is small.

It is more complicated than that. There is a whole industry that depends on tracking IDFA to function, it is not about being creepy, something simple as knowing if your marketing campaign is effective becomes very hard. On one side we have hoarders of data like Facebook and Google, on another side there are legitimate use cases like app publishers measuring marketing performance. SKAdNetwork was poorly designed, it d…

> There is a whole industry that depends on tracking IDFA to function

And hopefully that will become "was" at some point.

> it is not about being creepy

The ad industry is a poor judge of what's creepy; their interests are not aligned with user interests.

> A 3 month period will allow all actors in the advertising industry to integrate and come up with solutions that protect the user's privacy.

The advertising industry has had a very long time to come up with solutions to protect the user's privacy. The only way it'll ever happen is if it's inflicted upon them. The less ready they are, the better.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#122

Post by newbie578 »

legulere wrote: post #43
baby wrote: post #30

Earlier quoted context omitted.

Do you realize the number of free services that one uses thanks to ads? Not everyone can afford to pay for these. I for one use gmail, google maps, google calendar, google docs, etc. Every day

Do you realize how much bullshit people buy that they do not need because of ads? People end up with much less money because of that. And the environment suffers too. And no, without apps people would be able to discover new things. Current ads are not about facts but connecting feelings with products.

This has to be one of the most uninformed comments I have ever read on HN.

Are we seriously going to blame ads for people buying stuff they need? I mean come on, this seems like a South Park episode, the Ads are self-aware and made us do it.

Current ads are not about facts? Please do tell when was a time ads were not about trying to awake emotions inside prospective customers? Check out The 22 Irrefutable Laws of Marketing by Jack Trout and Al Ries, a book old almost 30 years yet still holds today. Marketing (offline or online ads, it's all the same basis) has and always will be part psychological.

I don't know for you, but I would rather appreciate an ad about something which I found useful (a sponsored job posting in my field of work on Instagram) than get a random ad like the early 2000s ("This russian young lady can't wait to meet you").

While we might not like or appreciate ads from a technical perspective, it is beneath a developer's pride we must come to terms that ads are what puts bread to our tables.

Innovation and progress, especially in the internet age has occured thanks to the business potential of marketing and ads.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#123

Post by mmrezaie »

jeffasinger wrote: post #106
AnonHP wrote: post #6

(Re-posting on this thread) What a bummer! As an iOS user, I was eagerly looking forward to this feature, wanting to tell others about it and how the upgrade to iOS 14 would be worth it just to clearly expose apps that want to track users. I already have ad tracking limited in my settings (Settings->Privacy->Limit Ad Tracking), but that was something I had to explicitly turn on, and there’s no notice on which apps us…

I (sort of) work in the advertising industry. I'm really excited to see this change, but the major players in the industry just weren't ready for it, and it would have been very chaotic with lots of money on the line. I think waiting until early 2021 is better than having anything that depends on ad revenue see a huge dropoff until the industry figures things out.

What is the indication that the industry which privacy is against its current interest to be able to come up with a solution which would completely redefine it? I have someone close that works in a massive telco and talking to them I do not think they would think oh lets not sell these data and lose a lot of money becasue there is another feasible solution.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#124

Post by JoshTriplett »

njitram wrote: post #56
ocdtrekkie wrote: post #4

This is unfortunate. Adtech is a cancer. We don't need to give it time to adapt, we need to shut it down.

Ads will definitely not disappear, only the tracking aspect. It will be more contextual ads probably, related to what page your are looking at, less related to you as an individual.

> Ads will definitely not disappear, only the tracking aspect.

Ads without tracking are an even less effective business model. We don't have to make ads stop working entirely, we just have to make them sufficiently ineffective that they're not worth paying enough to make ad revenue worthwhile.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#125

Post by aleppe7766 »

GekkePrutser wrote: post #65
librish wrote: post #7

One thing that removes a lot of credibility from Apple's "for the good of the user" communication on this is that they broke out the personalization for their own ad network as an option, put it in a different location, and made it opt-out instead of opt-in. https://www.forbes.com/sites/johnkoetsier/2020/08/07/apple-a...

Sounds like this might also be the reason for this delay. If Apple is indeed favouring their own ad services they might indeed be the target of very well funded antitrust-based legal campaigns. I assume the adtech companies would have at least threatened them with this. So they are probably going to retune their own ad service to comply with the same before they go live with this change.

Apple’s own ad service is long gone and won’t come back (if some sanity is still left in Apple’s board). They’re just playing nice with some core partners.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#126

Post by aleppe7766 »

gowld wrote: post #64
AnonHP wrote: post #6

(Re-posting on this thread) What a bummer! As an iOS user, I was eagerly looking forward to this feature, wanting to tell others about it and how the upgrade to iOS 14 would be worth it just to clearly expose apps that want to track users. I already have ad tracking limited in my settings (Settings->Privacy->Limit Ad Tracking), but that was something I had to explicitly turn on, and there’s no notice on which apps us…

The only reason you are so desperate for this feature is that Apple refuses to let you install a firewall on the phone you supposedly own. Otherwise you could be running pihole today.

No need for pi-hole, there’s an app for that and does exactly the same job.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#127

Post by madeofpalk »

notatoad wrote: post #55
madeofpalk wrote: post #51

Earlier quoted context omitted.

What's "Apple's offering"?

their own ad network, as described in top of this comment chain.

I don't even know what "Apple Advertising" is. Is it app store ads?

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#128

Post by lawnchair_larry »

jeffasinger wrote: post #106
AnonHP wrote: post #6

(Re-posting on this thread) What a bummer! As an iOS user, I was eagerly looking forward to this feature, wanting to tell others about it and how the upgrade to iOS 14 would be worth it just to clearly expose apps that want to track users. I already have ad tracking limited in my settings (Settings->Privacy->Limit Ad Tracking), but that was something I had to explicitly turn on, and there’s no notice on which apps us…

I (sort of) work in the advertising industry. I'm really excited to see this change, but the major players in the industry just weren't ready for it, and it would have been very chaotic with lots of money on the line. I think waiting until early 2021 is better than having anything that depends on ad revenue see a huge dropoff until the industry figures things out.

Does that mean figures out how to still track people using other means, contrary to their likely stated preference? Because that defeats the purpose.

Disappointed in Apple on this one.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#130

Post by slipheen »

jeffasinger wrote: post #106
AnonHP wrote: post #6

(Re-posting on this thread) What a bummer! As an iOS user, I was eagerly looking forward to this feature, wanting to tell others about it and how the upgrade to iOS 14 would be worth it just to clearly expose apps that want to track users. I already have ad tracking limited in my settings (Settings->Privacy->Limit Ad Tracking), but that was something I had to explicitly turn on, and there’s no notice on which apps us…

I (sort of) work in the advertising industry. I'm really excited to see this change, but the major players in the industry just weren't ready for it, and it would have been very chaotic with lots of money on the line. I think waiting until early 2021 is better than having anything that depends on ad revenue see a huge dropoff until the industry figures things out.

I hope the entire advertising targeting business goes bankrupt, and anything that depends on it goes with it.

Any computer I own (including a phone) is supposed to represent its users interests; It is not supposed to be some compromise between betraying their trust and making money for ad networks.

(Personally, I already have limit tracking enabled. And I use custom DNS filtering, and a bunch of other BS. But my friends and family shouldn't need to do that to have their phone refuse to give information about them)

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