Earlier quoted context omitted.
Because the academic ML community does not care about shipping product to end users not equipped in nVidia.
Except SYSCL also works on AMD and Intel, and also has a CUDA backend, but apparently you missed that part. In what concerns commercial uses of CUDA, Hollywood doesn't seem to have any problem with it, nor the car manufacturers with Jetson.
It does look like Intel is supporting at least, so maybe in the future it will be a good option.