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Facebook to Buy Giphy for $400M

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Re: Facebook to Buy Giphy for $400M

#121
post #47

The only time I use giphy is through google keyboard (yes, I send a lot of memes). I guess google will have to pay them now? Or will keyboard stop supporting giphy?

IMHO they will migrate to something else

I read in this thread that Tenor is the Gif service owned by Google. I do wonder why they dont use it in the first place?

Re: Facebook to Buy Giphy for $400M

#122
post #96

There is a considerable amount of porn on Giphy. I wonder if FB will ban porn on Giphy like how Verizon banned porn on Tumblr after that acquisition.

I thought this too when I first read this, but I went on Giphy and did a quick search and couldn't find any.

Re: Facebook to Buy Giphy for $400M

#123
post #6

Congrats to giphy I guess? But I'll be honest, any time I've ever used them as an extension in slack or anywhere, and tried to get relevant gifs, I got back some really bad results. I'll never fully understand why they're so successful short of just dominating the market through sheer popularity. I remember switching our team over to rightgif and the difference was astounding given the fact that giphy has millions up…

I was hyped when I read that there's a reasonable alternative with better search. Then I realized that they're exclusively on slack. Do gifs really only happen on slack for y'all? That's the place I encounter them the least, and I think that's a good thing. On the other hand, a ton of other places are more suitable for gifs, and (even) less suitable for using a facebook service, so this really hurts right now. Overal…

> "I realized that they're exclusively on slack"

What do you mean? https://giphy.com/search/it-works works for me.

Re: Facebook to Buy Giphy for $400M

#124

Earlier quoted context omitted.

The fact that it is embedded in tons of software and delivers information about usage and trends.

They don't have a "moat" though - no cutting-edge technology or even content licenses (it's all stolen). Anyone can build their own alternative to it very easily and I'm confident it'll quickly happen to any company that competes with and/or feels threatened by Facebook.

Err, no. This is a serious underestimation of the difficulty involved in acquiring users. Networks effects are a moat. Market share can be a moat.

You don't need to just "build your own alternative to it." You need to get all the content (this is actually not as easy as you make it seem - stolen or not), then integrate that into Instagram, WhatsApp, Slack, and hundreds of other platforms across the world as the supported way of sharing gifs. Then you'll have to build a brand around the product that people remember, and whose website they actually visit when they want images and aren't using one of the hundreds of platforms that already natively integrates giphy.

And in order to do all that, you'll have to somehow manage to convince everyone out there that your gif search system is better than their gif search system that they already know, are comfortable with, and generally happy with. Your pitch will probably be that theirs is owned by Facebook, and is therefore a violation of their privacy. But you know who else is owned by Facebook? Facebook. And yet Facebook is pushing close to 2 billion daily active users.

Convenience trumps privacy in modern society most of the time. I'm sure there will be a changing of the winds - there always is - but there likely will not be significant competition for Facebook/Twitter/Instagram/Giphy/Google/(put any other company in here) until that comes. The network effects are too strong, and the convenience is too great.

There are so many posts about "(Twitter/Facebook/Giphy) clone in a (day/weekend/week/month)" and yet there's a distinct lack of commercial successes in these spaces.

Edit: a word.

Re: Facebook to Buy Giphy for $400M

#126
post #27

It’s a Trojan horse play. Giphy is used by all of FB’s competitors, including Tik Tok. Scummy imo.

Why wouldn’t they just buy the data under the table if they wanted this info instead of publicly acquiring the company? Would be less likely to cause immediate move off the service by competitors and would be cheaper?

Re: Facebook to Buy Giphy for $400M

#127
post #108

Earlier quoted context omitted.

Let's not forget Signal, a competitor to WhatsApp.

Does Signal have enough of a userbase for Facebook to even care about? I doubt it.

I don't really know about that, but the more important question is could it.

Re: Facebook to Buy Giphy for $400M

#128
post #8
post #6

Congrats to giphy I guess? But I'll be honest, any time I've ever used them as an extension in slack or anywhere, and tried to get relevant gifs, I got back some really bad results. I'll never fully understand why they're so successful short of just dominating the market through sheer popularity. I remember switching our team over to rightgif and the difference was astounding given the fact that giphy has millions up…

They prioritized showing up on searches over really precisely tuned results. If you search for an animated gif on any image search GIPHY hits are the main ones. It's all about that SEO. And then they manage to make it hard to actually post the gif you found via the search engine, so you end up using the giphy platform to do it.

Like Pinterest, I don't understand why they show up on image searches at all. They make it almost impossible to actually get at the image.

Re: Facebook to Buy Giphy for $400M

#130
post #90

Earlier quoted context omitted.

> If you haven't read Facebook by... Thanks! This is exactly the sort of thing I love to read. Got anything else you can recommend?

Hatching Twitter, Elon Musk - Biography, The everything store (amazon)

Hatching Twitter is very interesting and has a lot of drama, I loved it. I found that Elon Musk had a boring writing style (very slow to start). I also recommend Bad Blood, it's hard to stop reading it once started.

One great aspect of Facebook is that Zuckerberg interviewed with the author for years and the cut into parts makes a lot of sense (Harvard and before, "Move fast and break things", Trump, aftermath).

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