One point: >Are there things my users really don’t need to see right now? If you don’t know, ask! ASK! ASK! ASK! For the love of god please ask your users. I worked for a company with a big clunky enterprise app. It got redesigned numerous times and rolled out with big fanfare. Nobody who used for any significant amount of time was involved in any of the redesigns. It was horrible every time with numerous changes jus…
> ASK! ASK! ASK! Except users lie all the time. They don't know what they need or want. People are horrible at being logical about what will actually help them. Watch them work. Watch a bunch of people work. Test and prototype changes and watch more people work. And watch them work at their desk or where ever they work.
The asking should be user interviews and contextual inquiry to understand their problems. What are they trying to solve? We shouldn't be asking them to design our products for us, because users often don't know what they want or what they even do. This should typically come very early in the process as foundational work.
Observing people both working and in a usability testing setting will help us learn what is and isn't working. As we get into the prototyping stage, it should be a lot more observing and testing.
I think what you are responding to is this idea that all we need to do is just talk to our users, and you are correct, that is very wrong. Just asking users what they want is a good way to give them something they won't use.
When we do ask people questions, they need to be done in a methodical and probing way.