Earlier quoted context omitted.
There was an interesting observation at some day cares in Israel. When their day care closed, parents would drop everything to make sure they picked their kids up on time, but some would still be late. At some point, these day cares decided to start applying fines whenever the parents were late, and it completely backfired. Parents were suddenly always late and in large numbers, because parents felt guilty about maki…
It's different because companies don't feel guilt. Instead, they are motivated purely by revenues and profits which makes a carbon tax a viable incentive for them to decrease carbon emissions. As of now, there are almost no real repercussions for companies who destroy the environment.
It might not be guilt per se, since it was only an example, so consider it what you want. Be it bad PR, obligations, compliance, etc.