Earlier quoted context omitted.
You could say that the effort is vain, but saying that it "has the opposite effect" is quite a strong statement. I am interested to hear how individual efforts of going vegetarian/vegan are contributing to global warming. And could you expand on "putting effort into pushing for the drastic changes"?
There are plenty of "be the change" types who don't vote, and who have disengaged from the political process.
Also, if a wealthy person cannot justify extra insulation to prevent energy waste, i sure don’t expect a poorer person to ever take the idea seeiously.