Earlier quoted context omitted.
Can you provide an example? Something more specific than merely competing with existing businesses. The intent is key in the original definition of EEE.
Google Reader would be the often mentioned first example: Google entered the RSS reader market, became the best, added a bunch of features and really became "the" de facto place to read feeds. ...Then closed up shop and killed much of the ecosystem outright, directing people towards proprietary places to get their news like social networks or Google News. Hangouts did very much the same with XMPP, a move which a Goog…
AMP for email does seem a good example.
RCS is not developed by or supported exclusively by Google. They weren't even the first; Vodafone had it on their phones for years. Google is late to the party.
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My opinion is not that Google is ethically above doing EEE; it's that they're often too disorganized and erratic to actually pull it off even if they wanted to.