Earlier quoted context omitted.
Apple is probably going to kill the app. They probably just bought it for the tech.
It's odd that they didn't try to purchase soundhound then. The company has more evolved tech, and also has voice recognition services beyond just music through houndify.
Note: I've never heard of soundhound though, so it might be popular in some places. Shazam is like the name-brand of music recognition though, to the extent of being a verb.