... Medical Advertising Hall of Fame... This is a real thing.[1] They really give out awards for medical advertising. Typical writeup: "Ambien dominated the insomnia market like few products ever have. Our goal was to introduce a new way of thinking about sleep, and to introduce Rozerem as a new option for the treatment of insomnia. In order to take down Goliath, Rozerem needed to spend BIG. $200 million in broadcast…
I remember when all sorts of pens, mugs, and all that would be given out with drug names on it, and then my doctor would end up giving it to me.
https://well.blogs.nytimes.com/2008/07/11/for-doctors-no-mor...
http://www.chron.com/news/houston-texas/article/New-rules-ba...
The purpose and the money don't go away, the means just move around.