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Horlicks, a drink Brits go to bed with and Indians wake up with

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121–130 of 144 posts

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#121

Earlier quoted context omitted.

I can understand Guinness being recommended (at the time), now Lucozade seems just a modern marketing gimmick

And yet any time i ever have a bad hangover, my body cries out for Lucozade.

In my younger days, after a hedonistic night of wine, and relations, I would get two egg Mac Muffins, and two orange juices. Then go home for a nap.

And I wonder why I'm still single.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#122
post #64

Earlier quoted context omitted.

I don't understand. What isn't marketed that way?

Fresh tomatoes and the like.

In Australia supermarkets certainly advertise fresh fruit and vegetables in multiple forms of media. And not just "we sell vegetables", but "this week Australian grown XXXX are just $Y per kg!"

Australian readers can probably hear that Coles announcer voice in the heads right now.

Does this heuristic only apply if its a standalone advertisement?

That would cut out bananas, mangos, avocados, pistachios, every mainstream meat, eggs, dairy and water (both bottled and tap).

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#123
post #102

Earlier quoted context omitted.

I have seen potatoes from Idaho advertised, Avocados from Mexico and Milk from California Cows. So Natural commodities are marketed this way.

Absolutely. These campaigns are all the products of Agriculture Marketing Boards[1] and are generally state-based. They're cooperative marketing agencies which growers and producers belong to to collectively promote their generic product. See also the USDA Agricultural Marketing Service[2]. Idaho Potatoes: https://idahopotato.com California Walnuts: https://www.walnuts.org California Almonds: http://www.almonds.com C…

[deleted]

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#124
post #48

Earlier quoted context omitted.

I have been seeing this. It was bad before but for the last couple of years it has become sickening. They even make ads where they talk about doing actual scientific experiment and proving that it actually makes kid taller, stronger, sharper. They are basically selling it as a miracle food. I think the whole product and the marketing group should be banned and jailed for such ads. I'm sure there are a lot of people w…

To add to it there is doctor like person and scientist like person in ad as well, Many Indian mother/father does not think they are acting as well.

Can confirm. Source: Grew up drinking Horlicks.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#125

Not the same drink at all, but : As a child i read the James Herriot memoirs (all things bright and beautiful, etc..), in which he waxes rhapsodic about the restorative powers and deliciousness of Bovril. I had no idea what it was, so I was free to invent my own idea of what it might taste like, or be, or consist of. When i discovered he was so happy about diluted beef stock, i was more than a little let down.

> When i discovered he was so happy about diluted beef stock, i was more than a little let down.

It's basically marmite for drinking.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#126
post #115

This dichotomy reminds me of scones/biscuits. Here in Australia (and UK/NZ), scones are dainty things associated with middle-aged women and afternoon tea. In the US south, biscuits (same thing) are manly things to eat with a hearty breakfast.

> scones are dainty things associated with middle-aged women

Nothing dainty about what happens when you put scones, cream, and jam in front of a bunch of kids.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#127

"From Germany to the United Arab Emirates to China you can visit the same shops, buy the same furniture, eat the same food, watch the same programmes and listen to the same music." A few years back I was on a geology expedition in western Tibet, and we left the unpopulated valley we'd been in for several weeks and headed a few hours farther west for supplies, where our Dongfeng driver thought there was a town. There…

Red Bull and other Thai energy drinks are popular because they're cheaper than coffee in Thailand. That said, Thai Red Bull is a pretty different beast from what you'll find abroad -- it's thick, sweet, and flat, like cough syrup. When you drink it in the quantity that I do, it's easy to forget coffee tastes terrible, and that we acquire a taste for it over time because caffeine is addictive. To enter new markets, it…

That coffee is an acquired taste only because of its caffeine content sounds pretty specious to me. Do you have a source for that claim? I'm willing to bet you could still come to appreciate the taste of coffee only drinking decaf.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#128

Earlier quoted context omitted.

Red Bull and other Thai energy drinks are popular because they're cheaper than coffee in Thailand. That said, Thai Red Bull is a pretty different beast from what you'll find abroad -- it's thick, sweet, and flat, like cough syrup. When you drink it in the quantity that I do, it's easy to forget coffee tastes terrible, and that we acquire a taste for it over time because caffeine is addictive. To enter new markets, it…

That coffee is an acquired taste only because of its caffeine content sounds pretty specious to me. Do you have a source for that claim? I'm willing to bet you could still come to appreciate the taste of coffee only drinking decaf.

    > Do you have a source for that claim
No. :-)

I am going off the basis that people come to enjoy the taste of specific brands of cigarettes they smoke a lot, as a result of nicotine addiction. I also don't have a source for that, but when I read it ... somewhere ... it was presented as well-sourced.

    > I'm willing to bet you could
    > still come to appreciate the
    > taste of coffee only drinking
    > decaf
Perhaps. I'd be just as willing to bet that most people don't because they never drink enough of it to get to that point, on account of it not having psychoactive chemicals in it.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#129
post #122
post #64

Earlier quoted context omitted.

Fresh tomatoes and the like.

In Australia supermarkets certainly advertise fresh fruit and vegetables in multiple forms of media. And not just "we sell vegetables", but "this week Australian grown XXXX are just $Y per kg!" Australian readers can probably hear that Coles announcer voice in the heads right now. Does this heuristic only apply if its a standalone advertisement? That would cut out bananas, mangos, avocados, pistachios, every mainstre…

Right, supermarkets are necessarily not selling the product as much as their brand. The message here is - 'Come to our store, we have all these products at discounted prices'.

Re: Horlicks, a drink Brits go to bed with and Indians wake up with

#130
post #38

Earlier quoted context omitted.

I feel stupid for all the time we have bought Horlicks for people that are sick and hospitalized in India. I wish they called out marketing in India like they do in the US.

> Horlicks for people that are sick and hospitalized in India You'll be surprised how deep the rabbit hole goes. Horlicks is heavily marketed and distributed by its owner Glaxo Smith Kline (GSK). What is less well known about GSK is its kickback and corruption network throughout India and Asia. Doctors/nurses/hospital admins would get kickbacks in the form of lunches, dinners, entertainment, trips, conferences, gifts…

You make a fair point, yet overlook the fact that corruption is often how business works in these countries. You might not be aware that in a country like China it is common for foreign companies to be penalized for "corruption" that is widely known to be standard fare in local industry. It is how things get done.
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