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Fog Creek's model tends to involve spinning off their runaway hits into separate companies. They've done this with StackOverflow and Trello. Trello has been an independent company since 2014. (Although I'm not sure what kind of ownership position Fog Creek had).
Why would Fog Creek give away any ownership?
Atlassian used to be loved before prior to its IPO.
I'm not too happy with Atlassian acquiring Trello. How much of Fog Creek will still be part of Trello?
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I think it's likely that people who use Trello appreciate the simplicity and Atlassian aren't exactly known for creating simple software (speaking as a past Jira user/admin). I had the same feeling of "oh well, what else can I use in the future" when I read this post.
You can try https://ora.pm
I'm a big fan of Trello but I dread using Atlassian products. I do not have a good feeling about this. Hopefully Atlassian can learn from what makes Trello so wonderful instead of JIRA-ifying it into oblivion.
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What does this have to do with h GitHub?
JIRA + Bitbucket (and now + Trello) is a very effective competitor to Github among enterprise companies. Github's issue tracker sort of sucks and this hurts it tremendously -- I know as I live with that shitty issue tracker in an enterprise situation.
I suppose that what they are buying, among other things, is a significant paying customer base. These customers can be sold more products, e.g. Bitbucket / Bamboo, provided that Trello integrates with them well enough, or will in the future.
I'm a big fan of Trello but I dread using Atlassian products. I do not have a good feeling about this. Hopefully Atlassian can learn from what makes Trello so wonderful instead of JIRA-ifying it into oblivion.
Funny how much opinions can differ. I've used them both professionally and I think Trello scales poorly above 5-10 people while Jira is the least-worst option for running a project at any team size.
So... it's going to stop being free and start sucking?
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Personally all my own projects are on bitbucket. They were the first to provide free unlimited private repos and just has a great set of tools. So my personal preference is bitbucket over github.
They also support Mercurial, which I personally find to be a way better scm tool than git. Not trying to start the classic hg vs git debate, just saying that it's great to have the option.