Earlier quoted context omitted.
That's what the marketing department may believe, but in reality that's super creepy. Let's not pretend that I'm on a friendly first-name basis with corporations, or that in reality I'm anything more than an autogenerated numeric ID in a database as far as the corporation is concerned. Furthermore, nobody but my mother calls me by my real first name, and this holds for half of my cohort. And why does any company thin…
> nobody but my mother calls me by my real first name, and this holds for half of my cohort Really? I've been assuming that addressing people by first name--even people you've just met--is now the default, at least for the United States and Canada. Are you in the USA/Canada, by the way? I know that it used to be rude to address someone by their first name unless you knew them well. You had to say, Mr. last-name or Mr…
Nope.
> I know that it used to be rude to address someone by their first name unless you knew them well.
Correct.
> But I thought that the etiquette has changed completely: First name is fine and last name sounds rather formal. Do others have a different experience?
Outside of school/university it's simply presumptuous. Don't do it.