Earlier quoted context omitted.
> Apple could have kept the previous form factor and not made the battery 20% smaller which would have allowed them to have an energy sucking 32GB option. More people like thinness though, than 32GB RAM (which would have been a built-to-order option that few would have clicked). Remember, Apple has those numbers too. To quote a programmer on thinness: "I’m have to admit being a bit baffled by how nobody else seems to…
Iirc, Intel shipped custom CPUs to Apple for the Macbook Air. Once those CPUs became more generally available other brands followed suit quite quickly. This has been a repeating pattern with Apple since the iPod success fattened their wallet. They would routinely single out parts they wanted, and then basically order the factory capacity for that year in one go. Palm/HP execs lamented this fact when they unveiled the…
The original MBA was expensive and underpowered, a niche product at the time. PC vendors responded with equally niche designs (remember the Dell Adamo?)
The Late 2010 MacBook Air introduced the current case design at a reasonable price, used 2+ year old internals (Core 2 Duo + 330m graphics), and set the world on fire.