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Do not talk about pricing

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Re: Do not talk about pricing

#121
post #94

Earlier quoted context omitted.

It cannot be metric ton, because "mT" is not a SI unit.

It's metric ton, as in one thousand kilograms. That's to illustrate the difference between an imperial ton, which is 2000 lbs (or ~907kg).

> It's metric ton, as in one thousand kilograms.

Or (unfortunately not) better known as one megagram.

Re: Do not talk about pricing

#122

Earlier quoted context omitted.

Pretty much every company that doesn't display pricing doesn't get my business. There is invariably a competitor that does display pricing and I'll have bought that before the sales rep gets back to me. My philosophy/hunch is that reducing friction equals providing value. I always aim to provide value at every link in the value chain and reducing friction (displaying clear pricing and minimal click instant signup) is…

In the consumer space I 100% agree. Having worked in enterprise though the "no pricing" scheme is par for the course. You don't see SAP prominently displaying their prices online, and for good reason.

What's the good reason? Is it because the pricing strategy is charge as much as the customer is willing to pay?

Re: Do not talk about pricing

#123

If you try to buy things, it's sometimes desperately frustrating that no one will just quote you a simple price. They have different pricing tiers, and want a salesperson to talk to you so they can pretend to give you a "special" discount, and all sorts of BS. I'm sure these things work, but they also alienate customers sometimes. People have founded entire businesses on offering clearer pricing schemes.

THIS. When I go to a website that doesn't have prices listed and you have to "Call for a Quote" I move on. I know the prices are going to be garbage and it's not worth my time to deal with the idiots on the other end trying to scheme me into spending money with their company.

Re: Do not talk about pricing

#124
post #122

Earlier quoted context omitted.

In the consumer space I 100% agree. Having worked in enterprise though the "no pricing" scheme is par for the course. You don't see SAP prominently displaying their prices online, and for good reason.

What's the good reason? Is it because the pricing strategy is charge as much as the customer is willing to pay?

Maybe to avoid the competition going [arbitrary amount] dollar cheaper.

Re: Do not talk about pricing

#125
post #90
post #25

Earlier quoted context omitted.

Predictably irrational by Dan Ariely has a good number of case studies that I think illuminate the topic particularly well: http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 Unsurprisingly there's some sort of combo deal to get Thinking Fast and Slow with it.

If you remove the spaces before that link it will be clickable.

[deleted]

Re: Do not talk about pricing

#126
post #122

Earlier quoted context omitted.

In the consumer space I 100% agree. Having worked in enterprise though the "no pricing" scheme is par for the course. You don't see SAP prominently displaying their prices online, and for good reason.

What's the good reason? Is it because the pricing strategy is charge as much as the customer is willing to pay?

because most of the cost is going to involve customization/implementation services of some kind - you don't just buy SAP, run an installer on your PC, and start using it.

Re: Do not talk about pricing

#127
post #122

Earlier quoted context omitted.

In the consumer space I 100% agree. Having worked in enterprise though the "no pricing" scheme is par for the course. You don't see SAP prominently displaying their prices online, and for good reason.

What's the good reason? Is it because the pricing strategy is charge as much as the customer is willing to pay?

I can only speak to what we do at Catalyze. http://content.catalyze.io/blog/why-there-is-no-up-front-pri...

Re: Do not talk about pricing

#128

The most surprising thing I learned from this is that even juxtaposing two options will help you get higher pricing. When thinking of product and service pricing, for me it's difficult to invent three different options sometimes, so it's relieving to know that I could create just two and it will get me most of the way there. It is also crazy to think how relational it all is. I don't really need that extra $7 beer at…

Seriously! Think about how we deal with Android/iPhone apps.

I go to Five Below or a Dollar Store and stock up on $2-$3 items that are kind of neat even venturing into the $5 range occasionally for "premium garbage" yet I get on the Google Play store and see a really awesome app that fills one of my needs but it's $2! How can someone charge $2 for THAT? They only spent a year working on it and it fits my need perfectly but $2 is too much!

It's really weird, for sure.

I think the hardest part with things like the New York Times is that a lot of us are getting our news from aggregators. I don't give a shit about the New York Times as a company nor any others. I read down through places like Hacker News and click links there. If, occasionally, it's a link to a NYT article, I read it (or don't.. I guess?) but otherwise, if any one of the news sites disappeared off of the face of the globe, I'd be no better or worse off.

Also, $8/mon is nothing when it's one news site but if each site begins charging, using a news aggregator is going to be a very expensive proposition...

Re: Do not talk about pricing

#129
post #90
post #25

Earlier quoted context omitted.

Predictably irrational by Dan Ariely has a good number of case studies that I think illuminate the topic particularly well: http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 Unsurprisingly there's some sort of combo deal to get Thinking Fast and Slow with it.

If you remove the spaces before that link it will be clickable.

Ugh, I always forget that I shouldn't do that here (I move URLs out of the way like this for email) and its been too long to edit. http://www.amazon.com/Predictably-Irrational-Revised-Expande...

Re: Do not talk about pricing

#130
post #25

The phenomenon is called anchoring[1], and it works like this: the first price we see anchors our thinking about additional information. This is why furniture stores have a perpetual sale. "Oh look, this $2500 sofa is only $1899.99 right now. What a great deal!" One experiment had respondents use the last two digits of their social security number as the initial price for a bottle of wine or other good. This complete…

Predictably irrational by Dan Ariely has a good number of case studies that I think illuminate the topic particularly well: http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 Unsurprisingly there's some sort of combo deal to get Thinking Fast and Slow with it.

My link [2] actually has a video of Ariely talking about this stuff.
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