> With well over 2 million apps by now (officially 1.5M as of July 2015), the iTunes App Store is an incredibly crowded place where it’s almost impossible to get noticed. Despite the persistent myth of the app developer millionaire, it’s extremely hard to make a profit—let alone a living—as an iOS app developer. The Google Play Store is a similar story, except with the added bonus of rampant piracy and a zillion devices…
I wouldn't go as far as saying that Google and Apple are actively deceiving developers. However, they do have a strong incentive to keep things the way they are, and to keep the end user ignorant of how the app economy functions. You might be surprised to know that many customers on the App Store, and even some members of the press, seem to think that apps being featured by Apple have been bought by the company. I wo…
The ending of "Project Astoria" that could have let some Android apps run on Windows 10 Mobile has undoubtedly hurt Windows Phone because of the dearth of good apps, but that same lack means that a quality application could still be a smallish fish in a small pond rather than a minnow in a large lake - even with the disparity in adoption 1% of the smartphone market is a significant number of devices. If an app is also something that's viable as a desktop or tablet app, that may provide enough of a larger market over time to keep some folks in business.