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How Wired Is Going to Handle Ad Blocking

wired.com

121–130 of 390 posts

Re: How Wired Is Going to Handle Ad Blocking

#121
post #75

Earlier quoted context omitted.

Perhaps something like Google Contributor.

It's completely unlike Google Contributor. Google Contributor keeps Google in the loop and only removes _Google_ ads if you win an auction. All other ads keep shitting all over your page. This would let you disable _all_ ads, yet still pay the publisher.

How do you propose to do this?

Re: How Wired Is Going to Handle Ad Blocking

#122
post #46
post #5

How are they going to detect ad blocking? They're going to have to spend a long time fighting anti-ad block detection. You can't trust the client. Ads are displayed in the client. It would take hardware level ad serving to make ad serving and anti-ad blocking feasible.

Exactly. The best part is it doesn't even need to be blocked in the client. I'm running Pi-Hole: https://pi-hole.net/ with DNS Crypt: https://dnscrypt.org/ on a couple of Raspberry Pi 2s on my network acting as internal caching name servers. Sure, I also run uBlock, but I don't even see ads on mobile apps because they're all blocked via DNS long before the client even has to parse it.

Do you want to start a tit-for-tat war? Publishers could redirect ads using their sites as a proxy.

Re: How Wired Is Going to Handle Ad Blocking

#123

> So, in the coming weeks, we will restrict access to articles on WIRED.com if you are using an ad blocker. Good luck with that, Wired. The people-who-will-never-pay group will split into two: People who never visit your site again, and people who up the ante in the ad-blocking escalation. While you may think that you don't care about the people-who-will-never-pay group, the latter subgroup will release their improve…

$52 is way too much for a medium that occasionally publishes something good. OK, that’s just my opinion and it’s highly subjective. But I used to love Wired back in the days when Internet was booming. Nowadays they’re just too irrelevant. All that aside, I’d love a pay-per-article scheme. Give me a summary of the article and if I like it I can pay for it. Sounds much more reasonable than asking me to pay for everything.

Re: How Wired Is Going to Handle Ad Blocking

#124

Earlier quoted context omitted.

Your comment doesn't make any sense? Don't view ads. Wired doesn't care about you. You contribute nothing back anyway. So by making it a little harder, at least some of those people with morals will be pushed in the right direction to pay or white list ads for free content.

> some of those people with morals As opposed to those without morals who won't white list the trackers or pay up? As opposed to those moral upstanding citizens that run the advertising industry? I don't think that the 'morals' bit needs to be in there, in fact it would be stronger without.

They are asking, please stop using our content without giving something back. We need something from you to continue. Here are two options. Payment, or ads that we'll try and keep ok.

The response is, we'll weaponize and win.

Or excuses about how I don't contribute anything but might bring in someone who does, so how dare you. You are going to fail.

These are not evidence based arguments. It's not to hard to block Ad Block users.

Other media companies have survived with paywalls AND ads.

And even if it doesn't work out, Wired can pull back and at least say they tried.

It's the self righteous behaviour about it that's immoral. The glee at that they might fail. This can be read both above and below the lines.

Re: How Wired Is Going to Handle Ad Blocking

#126
post #119

Earlier quoted context omitted.

It is crazy what kinds of BS you find when you run something like Little Snitch for OSX. On a fresh install of Firefox before I've had a chance to download adblock, there are two dozen popups requesting outbound connections... most of the time, I have NO idea who is behind the request or what these request really want. This is just the start page... news pages are even worse. Run some apps with Little Snitch turned o…

Is there a good open source "Little Snitch" alternative?

Wireshark or even tcpdump will get you most of the way there, I think.

Re: How Wired Is Going to Handle Ad Blocking

#127

The model I would like to see involves micro-payments. I would be willing to "tip" say $0.10 or $0.15 here and there to instantly unlock certain articles. I think if this were easy to do then wired and other websites like it would make a lot more money over all from it's content. The problem though is that with today's credit card infrastructure the processing fees make this sort of thing unrealistic, and the emergin…

As stated above, Google's Contributor network essentially does this.

It looks like a move in that direction for sure and I think that's great. I personally don't believe that blockchain is the "only way" to make this idea happen of course. I think that there is an opportunity now for companies to "preempt" the wide adoption of blockchain tech on the web by offering a service that provides the same flexibility as blockchain tipping, but with a more frictionless user experience. I personally believe the key to doing this effectively will be

1. support for micro transaction amounts (The PPC business already think in terms of clicks that are worth a few cents on the dollar, and I think ultimately the consumer will think like this as well). In other words I think tipping needs to feel non-material to the consumer, but a dollar.. that's almost enough to buy a domestic draft beer.

2. support for truly global payment (tipping) and global remittance with reliable, flexible, always on time payouts.

It would need to embrace blockchain as a payout method because this is the only way to offer truely global remittance capability right now. In other words there's no way to get around blockchain completely so it's better to support it.

One way this could work would be for the platform to issue it's own alt-coin which rides on the back of the platform's reputation. Bloggers in diverse foreign locales where it's difficult or time consuming to receive bank wires could exchange these alt-coins to whatever they need to arrive at local currency. The consumer in priveldged markets would be sheilded, so to speak from thinking in terms of blockchain units because the platform would make it easy for them to tip and be paid in dollar amounts using the standard payment methodologies such as bank wires, ACH, and debit/credit cards. This reduces the amount of friction experienced by the average consumer in the most developed markets while at the same time enabling participation by people in the under-developed markets. In this way the platform could be thought to support a form of "graceful degradation" from a frictionless mobile/web consumer experience at one end to the complexies of blockchain / currency exchange at the other end.

3. Privacy protection

4. Fairness. The fact that you have your brand reputation tied to the platform why it's worth hosting not because of direct revenue. In other words No Squeeze.

5. A no-hassle embeddable tipping badge that any webmaster can easily leverage

6. No demanding of identity documents or tax id numbers while witholding payout. It should be the responsibility of the webmaster who is being tipped to comply with his local laws and tax regulations.

I think that if the ball is dropped in any of these areas then some variation of blockchain will ultimately win.

Re: How Wired Is Going to Handle Ad Blocking

#128
Wired, and it's multi-billionare owners can stuff it.

Wired has been on a long stead decline ever since it was first sold in the late 90s. Now they've gotten to the point where they do so little good journalism that just blacklisting them (to save myself the bother of running into their adblock block) will be as painless as cancelling my subscription was after their part in exposing Manning.

Re: How Wired Is Going to Handle Ad Blocking

#129

Wired, and it's multi-billionare owners can stuff it. Wired has been on a long stead decline ever since it was first sold in the late 90s. Now they've gotten to the point where they do so little good journalism that just blacklisting them (to save myself the bother of running into their adblock block) will be as painless as cancelling my subscription was after their part in exposing Manning.

I'm with you.

Re: How Wired Is Going to Handle Ad Blocking

#130
post #119

Earlier quoted context omitted.

It is crazy what kinds of BS you find when you run something like Little Snitch for OSX. On a fresh install of Firefox before I've had a chance to download adblock, there are two dozen popups requesting outbound connections... most of the time, I have NO idea who is behind the request or what these request really want. This is just the start page... news pages are even worse. Run some apps with Little Snitch turned o…

Is there a good open source "Little Snitch" alternative?

Maybe, but I haven't found anything as polished as Little Snitch. The level of control is amazingly high. I really don't use it to the full extent with profiles and the like. I set up some basic rules and let it work for awhile, then I pick and choose what to allow/disallow permanently... like a King :P

It's one of the first things I install on my Macs. Worth every penny.

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