Earlier quoted context omitted.
I have Time Warner internet-only service in NYC and they are constantly trying to sell me cable as a $10/month addon to my $35 50mbit internet package. I imagine it's a pretty limited set of channels, but they're very much already using that sales tactic.
Same thing with Charter for me. They constantly try to sell me a $7/month addon that will give access to over-the-air channels through cable. I got that with a >$10 HD antenna, so I'm not sure what the value would be. (and I've barely used that...)
Cable companies have started showing fewer ads because of Netflix
121–125 of 125 posts
Re: Cable companies have started showing fewer ads because of Netflix
#122Aside from ads, freedom of choice with respect to just what you watch seem to be the other key motivator. With the capability of streaming and on-demand services, why would any consumer put up with having to choose any channel with a fixed programming schedule? I almost certainly don't want to watch what you're trying to sell. No other industry seems to operate in this manner. When it comes to books, games, music, et…
2 points. I won't speak for myself, but from what I've gathered from friends: 1. A lot of people seem to like video ads. Movie ads specially tell you 'whats hot', and general ads put you 'in the loop' so to speak. I've tried to install ABV for a couple of people who won't let me because they actually like ads (as in youtube, not the shiny bright popups). This may be true for more people than HN crowd would assume. 2.…
2. YouTube autoplay and recommendations and subscriptions. And these days, youtube channels are even buying YouTube ads..
Re: Cable companies have started showing fewer ads because of Netflix
#123Earlier quoted context omitted.
2 points. I won't speak for myself, but from what I've gathered from friends: 1. A lot of people seem to like video ads. Movie ads specially tell you 'whats hot', and general ads put you 'in the loop' so to speak. I've tried to install ABV for a couple of people who won't let me because they actually like ads (as in youtube, not the shiny bright popups). This may be true for more people than HN crowd would assume. 2.…
#2 is also solved by netflix-roulette on the 'popular' row. It's actually pretty fun!
Re: Cable companies have started showing fewer ads because of Netflix
#124It astounds me how much US TV airtime is devoted to adverts - roughly 18 minutes out of every hour, AFAIK (plus any split-screen advertising shenanigans). In the UK, (outside the BBC, which doesn't have adverts) TV broadcasters are limited to an overall average of 7 minutes per hour, with limits of 12 minutes for any individual clock hour (which drops to 8 minutes during primetime). The BBC's Natural History unit del…
Re: Cable companies have started showing fewer ads because of Netflix
#125The REASON cable TV caught on initially decades ago was the promise of cutting out ads. There were NO ads on Cable TV initially.
And the lesson is that eventually there will be ads on Netflix too.
It may be in the form of forcing you to watch preview like you are forced to with DVDs
Or they may decide to raise monthly fee by $2 a month but you won't have to pay if you elect to allow ads.
It will happen. Share holders will eventually demand it when their growth slows down.