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I was thinking today that Apple could plow that money into Solar City's SolarBonds [1]. Short maturity dates are available, so they'd be getting their capital back quickly, its a safe investment, and it both helps their image and the environment. https://solarbonds.solarcity.com/
> its a safe investment Anything that returns more money than treasury bills at the same maturity date is de facto not "safe."
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Google did well being all over the place as well... Youtube, maps, gmail, android, chrome. If they'd just stuck to search, where would they be now? And for that matter, where would we be now?
Youtube and Maps were acquired, not Google projects. So they got something that worked already, instead of just throwing money to come up with something (which seldom worked for them outside of Search and Mail). Android was Google's (though that was acquired too IIRC, albeit in a much different form), but while a market favorite, it's not a profit source for Google and it's also losing control of it (with Samsung, Am…
Maps was a offline C++ project when they bought it... I think it's a bit of a stretch to say it was just acquired.
I doubt they'd be at the same place actually, since they are better at search now because they know more about you. Their results have improved remarkably since 2005, and I don't think that would be the case if they just stagnated.
With Chrome and Youtube, they also are a heavy influencer on web standards, and have done an amazing job at making those more open.
> Apple, Oracle, Google Inc. and seven of their biggest peers now have in excess of $500 billion of cash and marketable securities, up more than three-fold since 2008, according to data compiled by Bloomberg. The problem is much of it is stuck overseas. Stuck overseas in the sense that these corporations aren't willing to pay American taxes [1], insisting on using complex tax loopholes that essentially leave the bill…
The real danger is with the upcoming BEPS plan, and whether it will cause a rush of companies moving the high tech jobs fueling the economy as it is today overseas: http://www.nytimes.com/2015/06/10/opinion/obamas-corporate-t...