>Twitter cut full-year revenue guidance to $2.17 billion to $2.27 billion, from the previous range of $2.3 billion to $2.35 billion. I find it astonishing that what is basically a short message broadcast service can generate billions of dollars of revenue. So I think that they have to be doing something very right. Perhaps everyone is anticipating the inevitable next hot thing a little bit too hard.
>I find it astonishing that what is basically a short message broadcast service can generate billions of dollars of revenue. Basically a short message service? That's naive. Twitter is a marketing platform with 300m people signed up to receive marketing materials, people who also readily provide the platform with the details of what they like/would likely click on/spend money on, where they are in the world, what age…
These details can only be extracted with very complex natural language processing techniques.
> where they are in the world
The vast majority of Twitter users have no structured geographic location.
> what age they are, what gender they are
Twitter doesn't even have fields to enter age and data. It's all inferred, which makes it difficult to extract accurately (if at all).