I realize this won't be popular, but I really have no feelings for ad networks. - They allow shoddy security on their servers - They track users against their will - Info on me is sold w/o my knowledge or consent - Ads are a poor business model since they can be blocked - There is no moral imperative for me to view ads since I've paid to access the Interwebs I block all ads, tracking cookies, beacons, all of it... I…
"There is no moral imperative for me to view ads since I've paid to access the Interwebs" When I go to McDonald's, I don't pay for my Big Mac. I already put gas in my car!
Wait, that is actually how it works. In US typically you pay more for the gas because it has rolled into its cost the cost of maintenance for the roads.
It is a flawed analogy line to begin with. But even here you can see how there are cases where this happens.
It would probably be more accurate to say that you get a free McDonald's if they can send one of their clowns home with you and he can watch you eat it and records everything. Here the author just block the clown from following him. And presumably would prefer to actually pay for a McDonald's sandwich.
(I personally would pay a negative sum for it, but that is just me).