111–120 of 134 posts
I'm not sure I've ever met an opinion on a logo, name, or anything creative less than a month old that was worth a damn. When faced with something new, the tendency is to focus on the superficial, the easy joke, and it's too easy to let other opinions steer your own; they're momentarily on equal footing, you see. But the work will last longer than this moment. Your own opinion will evolve. The crowd will move on to t…
I'm not sure I've ever met an opinion on a logo, name, or anything creative less than a month old that was worth a damn. When faced with something new, the tendency is to focus on the superficial, the easy joke, and it's too easy to let other opinions steer your own; they're momentarily on equal footing, you see. But the work will last longer than this moment. Your own opinion will evolve. The crowd will move on to t…
That said, I think the motion-picture used as the background to the call to action is going to be very short-lived on basic UI principles. It's distracting, low-contrast, and pulls people away from the text, button, etc. I'm sure A/B testing will resolve the issue pretty quickly, but it's very trendy right now - Paypal is doing it too. [2]
[1] http://www.adweek.com/adfreak/london-2012-olympic-logo-was-i... [2] https://www.paypal.com/
Logo similarity: https://www.automationanywhere.com/ They've had this re-design at least since March (based on their Facebook page).
Seeing the favicons while having both sites open in different tabs drives the point home even more. They're even using a very similar shade of orange. I do wonder if I was making a logo how hard it would be to search for similar ones though. It seems like it would be harder to google than a name.
Logo similarity: https://www.automationanywhere.com/ They've had this re-design at least since March (based on their Facebook page).
That is nearly identical. Would anyone with legal experience like to chime in about trademarks or something? I don't have much knowledge of it.
Courts look at the potential for confusion, which is often avoided if the two companies are in completely different markets, eg Apple Computer complaining about a store that specializes in apple pie and uses the word 'apple' in their business name. Trademark owners essentially have to make a showing of defending their mark or risk being accused of abandonment by someone else who wants to appropriate it, so typically they write a huffy letter, the small business with a vaguely-similar mark protests, and a court or national trademark arbitrator says 'there there, your businesses are totally different and it's OK to have slightly similar names because consumers will be able to tell them apart.'
However it's quite unusual to see two logos that are virtually identical as in this case, and arguably AirBNB is in the business of automating short term lets so there's a possibility of confusion with this firm that offers automation services. The automation firm might have a legitimate complaint for having been using their logo first, but it also depends on which company filed the mark with the USPTO first (which I haven't checked). I'd guess a likely outcome is that AirBnB pays the automation firm some cash to avoid a dispute.
For so long, people thought Airbnb was about renting houses. But really, we’re about home. You see, a house is just a space, but a home is where you belong. I hope they didn't pay very much for this, it's nauseating.
Earlier quoted context omitted.
That is nearly identical. Would anyone with legal experience like to chime in about trademarks or something? I don't have much knowledge of it.
Not a lawyer, but I do have a long-standing interest in trademark law and know a good deal about it. Courts look at the potential for confusion, which is often avoided if the two companies are in completely different markets, eg Apple Computer complaining about a store that specializes in apple pie and uses the word 'apple' in their business name. Trademark owners essentially have to make a showing of defending their…
http://venturebeat.com/2014/07/16/airbnbs-new-logo-looks-a-l...
Well, this should go down in the annals of logos which should have gotten some wider impressions before launching. Since nobody else on HN has mentioned it, all of twitter thinks the new logo looks like a vagina. It's hard to unsee.
I am loving that explore view and the subsequent single listing pages with the sticky quick book form. Definitely leaps and bounds better over the existing site. I don't know how I feel about that logo though. I love the story behind its creation, I love the versatility of it as a brand mark, but it kind of looks like a vagina/rocket ship. Hate to be crude, but once you see it, there is no unseeing it. Based on Tweets I've seen about it, I am not alone in thinking that.
Another thing that surprised me is the fact the site is only responsive to an extent. If you shrink your browser down small to that of an iPad mini, it kind of breaks. Surprised the site doesn't work at all resolutions considering the great teams they'd have to make it happen.
Is the new symbol an attempt at some contrived post-millenial hobo code? "Look, honey! The Bélo! We've found a safe-house!"
Overall I like the logo, but the idea of something akin to the Hobo Code in particular is pretty brilliant IMHO. It's a very Don Draper idea :)
I'm not sure I've ever met an opinion on a logo, name, or anything creative less than a month old that was worth a damn. When faced with something new, the tendency is to focus on the superficial, the easy joke, and it's too easy to let other opinions steer your own; they're momentarily on equal footing, you see. But the work will last longer than this moment. Your own opinion will evolve. The crowd will move on to t…