Earlier quoted context omitted.
What? Level3 isn't appealing to the masses to help them rake in extra cash. They don't need to. Do you think Level3 just throws data at Comcast nonstop, and Comcast is helpless to stop it? Customers of Comcast ask for data that Level3 is trying to provide; Comcast can't handle the bandwidth. But the only reason the data is flowing is because the customers of Comcast want it; it's not like Level3 is forcing Comcast to…
You've got to ask yourself why Level3 is writing blog posts about this in the first place. It'd be like a bread making company calling out the sandwich shop it sells bread to for not having enough stores. BUT WE'VE MADE ALL THIS BREAD WHY WON'T YOU BUY MORE?! JUST OPEN UP 100 NEW STORES I KNOW YOU HAVE THE MONEY TO DO IT! Level3 invested money in their infrastructure, but Comcast, et. al. have not (yet). Level3 is lo…
No. It isn't. It's like a bread making company calling out the grocery stores for not having enough shelf space to stock all the bread that customers of the grocery store are asking to buy, saying "People keep on asking us for bread and you can't stock enough of it".
edit to add: You keep on not understanding that the only reason the demand exists is because the customers of the ISPs want it. This isn't a scenario where L3 is just trying to push data at Comcast; it just isn't. You keep on acting like it is, and it isn't, and I can't think of another way to phrase it so that you'll understand. Level3 is not just pushing data at comcast that nobody wants, and whining that comcast can't handle it. Customers of Comcast are asking for the data, Level3 is trying to provide it, and Comcast is blocking that transaction.
edit again: It's also worth noting that in this scenario, people are paying a monthly subscription fee to the grocery store that says they can come in and get certain amounts of bread (or UP TO certain amounts of bread whatever) and yet because there is not enough shelf space customers are going hungry. And yet despite the fact that people are going hungry, the grocery stores are insisting that the bakery provide, in addition to the bread, the shelves on which to store the bread. And you're arguing that since the bakery has already spent money upgrading their ovens, their proofing rooms, and their mixers, they should also upgrade the grocery store's shelves.