> Former CEO Eric Schmidt admitted in an interview at the D conference in 2011 that he missed the boat on the rise of identity on the Internet. > “I clearly knew that I had to do something, and I failed to do it,” he said. “A CEO should take responsibility. I screwed up.” I think Eric screwed up in a deeper way that this quote admits. Google+ came up at a time of broader dissatisfaction with other social networks, pa…
However alternate identities also allow for click fraud things and so on.
We don't know exactly why Google guys wanted so much to eliminate faked identities.