This is a company that was founded in 2001. I still remember their CEO building his original audience on TheServerSide.com, back when Enterprise Java was the thing. They took 13 years to get to this point, a solid 8-9 years longer than most enterprise SaaS companies are expected to take (by VCs). And yet, not a single VC I've asked if they wish they were in Atlassian has said no. You can build huge companies on your…
It could (ideally) be boiled down even farther. You need to do one thing: build a great product! In reality, there is a lot more needed to be successful, but Atlassian is a great example of success being 90% great product.
Upfront non-discriminatory pricing, direct purchase via credit card, immediate access to trial downloads, both installable AND cloud offerings, and source access to give customers piece of mind when it comes to solving their own problems and ensuring business continuity.
Atlassian does it right in a field where so many don't.