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Geeking Out on the Logo

marissamayr.tumblr.com

111–120 of 168 posts

Re: Geeking Out on the Logo

#111

> We didn’t want to have any straight lines in the logo. Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve. This reminds me of the design team that tilted the Pepsi logo 10 degrees to show Pepsi was "leaning towards the future." [1] Is there a rule that says you can't run a company if you see t…

The good (well...) news is that the curved lines can't even be seen, when the logo is shrinked :)

Re: Geeking Out on the Logo

#112
post #46
post #38

Earlier quoted context omitted.

Unfortunately, to me her post says different things: * " I work on weekends." (With a hint of "Just saying..."). * Designed in only two days. * This was personal. Talking about her love for design and "most of all" Illustrator (!?) says "It's at least partly about me ." * Mixed messages. "We didn’t want to have any straight lines in the logo." -- yet the logo ended up with a ton of essentially straight lines. And wor…

The bevel is a bad move, and looks out of place. Poor design choice. Most of the other decisions were fine.

I agree about the bevel. The world goes flat, but Yahoo adds texture. It is too soon to be retro-cool.

Though, it may stand out amongst all the flat logo designs, I wonder if it will stand out looking old, or just be more noticeable.

Re: Geeking Out on the Logo

#113
post #74

Earlier quoted context omitted.

Her experience and micromanagement apparently produced a logo that looks like it belongs on a web portal framed by IE6's forward thinking UI and appears to have been designed by someone who just figured out that illustrator could do 3d effects. So, so much for making users think the company has moved beyond its stagnant products. Which in a lot of ways it has, look at the Yahoo weather app for Android, the design is…

The new Yahoo logo will be as monumental as the Google logo.

This is a great point. When we think of Google, we think of a lot of other things before the logo (at least I do).

The effort of moving the conversation further with this marketing is impressive.. How many more "30 days" type of marketing initiatives will this create?

Re: Geeking Out on the Logo

#114
It seems weird to me that they went through so much trouble focusing on tiny details and then making the logo on the homepage so small that you can barely see them. I'm pretty ignorant of design theory though - can anyone recommend any reading materials (general, logo specific or other) that would provide a good introduction?

Re: Geeking Out on the Logo

#116
The main problem with this logo is that it sends conflicting messages. On one hand it wants to be funky (differently sized letters, tilted exclamation mark), but on the other it oozes conservative, with its square and straight typeface and lack of color. Overall, 'conservative' clearly beats out 'funky', with the few creative touches clobbered into submission. The larger Y and O, supposed to add dynamism and 'fun', are not different enough to pop and convey that idea. This is particularly jarring with the larger O next to the smaller one at the end - only different enough to confuse, not to send a message.

What's worse is the execution is poor and sloppy. It has no synergy. Notice the horizontal lines in the A and the H at strange 'close-but-not-equal' levels, neither tying into anything else in the logo. The flat foot of the larger Y sets one baseline, but the flat feet of the A and H define another, neither being referenced anywhere else in the logo.

Perhaps I just don't get it. Maybe the amateurism of it is the message, in which case it comes through loud and clear.

Re: Geeking Out on the Logo

#117
Its not a logo I would have made, but its different and it doesn't look _bad_. I appreciate the explanation she gave about the different aesthetics that went into it and how they tried to give it some deeper meaning then just a font on a white background.

Re: Geeking Out on the Logo

#120

Nice. I like this one much better than the other 30 choices they presented to users. *actually I didn't watch the video all the way to the end where it shows the bevel. Yuck. Why?

I'll say this again and specifically on this comment since it spells out "30 choices" while others just hint at it -

There were no 30 choices. This was always the final logo. The 30 prior "logos" were a "whimsical" way of getting users used to the idea of change. None of those 30 logos were done seriously...

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