> We didn’t want to have any straight lines in the logo. Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve. This reminds me of the design team that tilted the Pepsi logo 10 degrees to show Pepsi was "leaning towards the future." [1] Is there a rule that says you can't run a company if you see t…
Geeking Out on the Logo
111–120 of 168 posts
Re: Geeking Out on the Logo
#112Earlier quoted context omitted.
Unfortunately, to me her post says different things: * " I work on weekends." (With a hint of "Just saying..."). * Designed in only two days. * This was personal. Talking about her love for design and "most of all" Illustrator (!?) says "It's at least partly about me ." * Mixed messages. "We didn’t want to have any straight lines in the logo." -- yet the logo ended up with a ton of essentially straight lines. And wor…
The bevel is a bad move, and looks out of place. Poor design choice. Most of the other decisions were fine.
Though, it may stand out amongst all the flat logo designs, I wonder if it will stand out looking old, or just be more noticeable.
Re: Geeking Out on the Logo
#113Earlier quoted context omitted.
Her experience and micromanagement apparently produced a logo that looks like it belongs on a web portal framed by IE6's forward thinking UI and appears to have been designed by someone who just figured out that illustrator could do 3d effects. So, so much for making users think the company has moved beyond its stagnant products. Which in a lot of ways it has, look at the Yahoo weather app for Android, the design is…
The new Yahoo logo will be as monumental as the Google logo.
The effort of moving the conversation further with this marketing is impressive.. How many more "30 days" type of marketing initiatives will this create?
Re: Geeking Out on the Logo
#114Re: Geeking Out on the Logo
#115Re: Geeking Out on the Logo
#116What's worse is the execution is poor and sloppy. It has no synergy. Notice the horizontal lines in the A and the H at strange 'close-but-not-equal' levels, neither tying into anything else in the logo. The flat foot of the larger Y sets one baseline, but the flat feet of the A and H define another, neither being referenced anywhere else in the logo.
Perhaps I just don't get it. Maybe the amateurism of it is the message, in which case it comes through loud and clear.
Re: Geeking Out on the Logo
#117Re: Geeking Out on the Logo
#118Is that Empire of the Sun?
Re: Geeking Out on the Logo
#119Re: Geeking Out on the Logo
#120Nice. I like this one much better than the other 30 choices they presented to users. *actually I didn't watch the video all the way to the end where it shows the bevel. Yuck. Why?
There were no 30 choices. This was always the final logo. The 30 prior "logos" were a "whimsical" way of getting users used to the idea of change. None of those 30 logos were done seriously...