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Yahoo Has Acquired Rockmelt, Apps To Shut Down On August 31st

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Re: Yahoo Has Acquired Rockmelt, Apps To Shut Down On August 31st

#111
post #68

Earlier quoted context omitted.

because when you're on $150K, and enjoy your work, you won't jump ship to work with a dinosaur like Yahoo just for a pay rise?

I must be missing something. So Joe works as an employee at Somethingly earning 150k and won't jump ship to Yahoo for a pay rise. But after Yahoo acquires Somethingly -- and likely shuts down its product -- Joe will choose to keep working at Yahoo because...? Given that Joe presumably didn't have a say in the acquisition, what are the (non-monetary) merits of post-acquisition Yahoo over pre-acquisition Yahoo?

You're missing the effect of inertia. Most people do not continuously re-evaluate whether they would choose to be working at their employer if they were unemployed and seeking a new job. Instead, they continue the current status quo until things are blatantly wrong for them, and only then start looking around. This frees up mental energy to focus on things like actually getting their job done and having a life outside of work.

Yahoo is betting that it wouldn't be able to induce someone to jump ship, but once they have jumped ship, their work environment is "good enough" to keep them. Well, most of them.

It's the same reason why magazines and online services bill by subscription (it's a lot of effort to get someone to subscribe, but much easier to keep them subscribing), and why ISVs bundle a lot of crapware with major platforms (users wouldn't knowingly install their products, but if they're already installed they won't bother to remove them), and why UX designers make the default settings whatever benefits the company most (most users never change the defaults).

Re: Yahoo Has Acquired Rockmelt, Apps To Shut Down On August 31st

#112

Earlier quoted context omitted.

well considering Yahoo doesn't power their own search engine, maybe they're okay with teams who are adept at creating great UI and UX wrappers around 3rd party licensed technology.

I thought they were dropping/had dropped Bing? Is that not accurate?

No, they take the links from bing and provide a more interactive experience on top of it. I just finished reading a research paper last month where they explain it. The concept made sense but their execution is really terrible. Their web page just looks too cluttered, distracting away from the users search experience.

Re: Yahoo Has Acquired Rockmelt, Apps To Shut Down On August 31st

#113

Earlier quoted context omitted.

I thought they were dropping/had dropped Bing? Is that not accurate?

No, they take the links from bing and provide a more interactive experience on top of it. I just finished reading a research paper last month where they explain it. The concept made sense but their execution is really terrible. Their web page just looks too cluttered, distracting away from the users search experience.

Interesting, thanks. Is that paper by chance publicly available?
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