The target audience for Rewire Attire, the high end fashion marketplace, was women with enough money ... Whenever I read "target audience" and "with enough money" in the same sentence, I run the other way. My experience with prospects "with enough money": - there are far less of them than everyone else - many of them didn't earn it themselves, so... - they really don't really understand the concept of "value" - they…
High end consumers are often jerks, but so are some people who sell to them. I know a woman who makes hand-knit sweaters for about $250. She makes them out of acrylic yarn, which shocks me. If I'm going to spend a lot for clothes I'm going to want a nice material, like wool. Particularly when you consider the cost of the labor, the extra cost of the wool is nothing. She told me she did sell a wool sweater to somebody…
> she did sell a wool sweater to somebody who went home and washed in hot, it shrank, and then heard no ends of complaints about it
If she still can sell all the sweaters she knit, her customers clearly don't care about the material. Using a matrial that doesn't shrink increases the percieved quality of her product and gives her less trouble.
Seems reasonable to me.